One Herald Plaza Miami, FL 33132 305-376-3535 www.elNuevoHerald.com The Paper The Community

The Paper

Miami Herald Media Company Mission: Reach everybody, every day, their way.

Founded: First published in 1975 as El Miami Herald; expanded and re-launched in 1987 as El Nuevo Herald

Key Executives:
David Landsberg, President and Publisher of Miami Herald Media Company
Humberto Castelló, Executive Editor
César Pizarro, Vice President/El Nuevo Herald Business Manager
Gloria Leal, Associate Editor
Tony Espetia, Managing Editor
Benigno Dou, Copy Desk Chief
Raul Lopez, General Manager of elNuevoHerald.com
Paulo Mira, Director of Strategy and Marketing

Newsroom Hiring Contact: Administrative Manager Pilar Mateo: 305-376-3538 or pmateo@miamiherald.com

General Hiring Contact: Recruitment Specialist Santiago Paradoa: 305-376-3128 or jobs@miamiherald.com

Distinction: Spanish-language newspaper of record in one of the nation's largest Hispanic markets

Circulation Area: Miami-Dade, Broward and Monroe counties in South Florida

Market: Primary market of South Florida has more than 4.2 million residents and is the 15th largest in the United States. It is one of the most culturally diverse regions in the country, with a Hispanic population of 44 percent that is three times higher than the national average of 14.5 percent. The Hispanic population for the market is projected to grow at a rate of 12.8 percent during the next five years.

Customers: Miami-Dade County has 1.6 million Hispanics; Broward County has 400,000 Hispanics. Some 46 percent of South Florida Hispanics speak only Spanish or prefer it to speaking English.

Site: An 800,000-square-foot plant on the edge of Biscayne Bay in downtown Miami

Readership: 197,458 daily; 251,673 Sunday

Circulation: 80,576 daily; 90,381 Sunday

Single-Copy Sales: 26% daily; 28% Sunday

Production: Goss Newsliner offset presses converted to 48-inch web in 2007; computer-to-plate technology installed in 2007

Color: 20 full-color and four spot-color positions

Newspaper Website: www.elNuevoHerald.com

Average Monthly Page Views: More than 7.3 million

Unique Visitors: More than 700,000 a month

Other Websites: www.Miami.com, South Florida's entertainment and destination website

Newsroom Staff: 70 full-time, 8 part-time employees

Major Awards: 2006

• National Association of Hispanic Publications
• Eight José Martí awards, among them second place as the best Spanish-language newspaper in the United States

• "Editor & Publisher" and "MediaWeek" magazines
• EPpy award finalist , best Spanish-language newspaper website

Major Advertisers: BrandsMart; Rooms To Go; JCPenney; Verizon; AT&T; Navarro, Care Plus; Preferred Care; Leon Medical Centers; Humana

Creative Ventures/Events: Cuba Nostalgia, Calle Ocho, Carnaval on the Mile, Copa Latina

Special Publications: De Fiesta y Estilo (weekly society section); Viernes (weekly entertainment tabloid); Arte & Letras (Sunday section); themed special sections including Veinte de Mayo (Cuba Independence); Colombia (Colombian Independence); Job Quest; Hurricane Preparation; Auto Show Section

Well-Known Newsroom Personalities: Andrés Reynaldo, Alejandro Gómez, Daniel Shoer, Luis Felipe Sánchez, Jorge Ebro and René Jordan. Most popular bloggers: Andres Oppenheimer, Rui Ferreira

Community Involvement: Nationally known Silver Knight Awards scholarship program in its 50th year; Miami Herald Charities "Wishbook" donates more than $400,000 to help people in need by granting special wishes at holiday time; Operation Helping Hands community partnership assists in rebuilding after natural disasters; Spelling Bees; Athletic Awards

The Community

The Market: A uniquely multicultural city with a large and diverse Hispanic population; hemispheric headquarters for major multinationals, international trade, banking, tourism; cruise capital of the world

Location: Southern tip of Florida peninsula; 228 miles from Havana Cuba; 105 miles from Freeport in the Bahamas; three hours to Key West; four hours from Orlando

Transportation: Miami International Airport; Fort Lauderdale International Airport; Port of Miami; Port Everglades; Metrorail/Metromover mass transit; Tri-Rail

Population: 4.25 million in South Florida (Dade, Broward and Monroe counties)

Households: 1.6 million

Household Growth Rate: 6.4%

Ethnic Makeup: In DMA: 44% Hispanic; 31.9% non-Hispanic white; 19.7% non-Hispanic black; 3.1%non-Hispanic other

In Miami-Dade: 60.9% Hispanic; 18.2% non-Hispanic white; 17.9% non-Hispanic black; 3.1% non-Hispanic other

The Hispanic population is predominantly Cuban, followed by Puerto Rican, Colombian, Nicaraguan, Mexican, Venezuelan, Honduran and Peruvian. Also represented are Argentinean, Salvadoran, Ecuadorian, Guatemalan, Chilean, Spanish, Panamanian and Spanish.

Median Household Income in Market: $63,321

Median Home Value: $206,139

Average Rent: One-bedroom, $752; two-bedroom, $911; three-bedroom, $1,205

Climate: Subtropical; average temperature 76 degrees; average low 69 degrees; average high 83 degrees; average rainfall 58 inches

Major Employers/Industries: Tourism; international trade and commerce; public schools; government; University of Miami; American Airlines; Baptist Health Systems of South Florida; Precision Response Corporation

Major Retailers: Best Buy; Bloomingdales; Brandsmart; Dillard's; JCPenney; Macy's; Neiman Marcus; Nordstrom's

Higher Learning: University of Miami; Florida International University; Florida Atlantic University; Florida Memorial College; Barry University; Biscayne College; Trinity International University; Nova Southeastern University; Miami-Dade College; Broward Community College

Culture: Spectrum of museums and galleries including enclaves that specialize in Hispanic art; opera, ballet and symphony companies; a new downtown performing arts complex

Sports: Florida Marlins (MLB); Miami Dolphins (NFL); Miami Heat (NBA); Florida Panthers (NHL); Miami FC (semi-pro soccer); University of Miami (Atlantic Coast Conference); Florida International and Florida Atlantic universities (Sun Belt Conference); Gulfstream Park and Calder Racetrack (horse racing); Homestead-Miami Speedway (NASCAR and Indy Car races); WGC-CA Championship and Honda Classic (golf); Sonny Ericsson Open (tennis)


Major Annual Events: Art Basel International Art Fair; Miami Film Festival; Miami Book Fair International; Coconut Grove Arts Festival; Winterfest Boat Parade; Air & Sea Show; Las Olas Arts Festival; Art Deco Weekend; Carnaval Miami/Calle Ocho; Coconut Grove Arts Festival

Tourist Attractions: Bay of Pigs museum, Little Havana; Monthly "Viernes Culturales" festival to celebrate Friday on Calle Ocho -- Southwest Eighth Street; South Beach and other beaches; Little Havana; Florida Keys; Everglades; MetroZoo; Seaquarium; Jungle Island; Vizcaya Palace and Gardens; Fairchild Tropical Garden; Museum of Science

Nightlife: Jazz, salsa and dance clubs; restaurants featuring Spanish, Colombian, Venezuelan, Brazilian and Argentinean cuisine; South Beach; Coral Gables; Coconut Grove; Bayside; Las Olas Boulevard (Fort Lauderdale); Miccosukee Indian and Seminole hotel/casino complexes

Recreation: Year-round water sports; world-class fishing and diving; sailing; cruising; golf; hiking; biking

Claim to Fame: Art Deco; stone crabs; cafe cubano con espumita; mojitos; cruise capital of the world

Famous Citizens: David Caruso, Chayanne, Matt Damon, P. Diddy, Gloria and Emilio Estefan, Alex Fernandez, Hulk Hogan, Enrique Iglesias, Julio Iglesias, Juanes, Anna Kournikova, Dan Marino, Ricky Martin, Rosie O'Donnell, Shaquille O'Neal, Donald Pliner, Iggy Pop, Janet Reno, Paulina Rubio, Shakira, Sammy Sosa, Nestor Torres, Dwyane Wade

Area Information:
Greater Miami Chamber of Commerce
Omni International Complex
1601 Biscayne Blvd.
Miami, FL 33132
305-350-7700
www.GreaterMiami.com

Recent Issues of the Newspaper:
The Miami Herald
One Herald Plaza
Miami, FL 33132-1693
305-350-2111
800-437-2535

<< Back