|1200 North Curtis Road
Boise, Idaho 83706
Vision Statement: The Idaho Statesman will satisfy the high expectations of our communities by providing credible and relevant information, meeting the needs of readers and advertisers by offering a variety of products across multiple mediums and by contributing to positive change.
Founded: The Idaho Statesman began as the Tri-Weekly Statesman in a log hut in the summer of 1864. Built on the current site of Boise's city hall, it had a dirt floor, no door, and no glass in the windows. The newspaper became a daily in 1888 under the ownership of Judge Milton Kelly. The same year, the newspaper was sold to Calvin Cobb, whose family operated the paper for more than 70 years. Knight Ridder acquired The Idaho Statesman from Gannett in August 2005. In 2006, McClatchy acquired the paper with McClatchy's purchase of Knight Ridder.
Mike Jung, President and Publisher
Vicki Gowler, Editor & Vice President
Travis Quast, Vice President, Sales and Marketing
Frank Peak, Circulation Director
Risa McGrew, Human Resources Director
Keith Redmond, Finance Director
General and Newsroom Hiring Contact: Human Resources Director Risa McGrew: 208-377-6244 or e-mail firstname.lastname@example.org.
Distinction: The Statesman is the largest media company in the state of Idaho.
Market: Nestled in the Treasure Valley where the desert meets the Rocky Mountains, the Boise-Nampa MSA is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan area with the feel of a small town. The location and mild climate encourage a wide variety of outdoor recreation opportunities all within a short distance of downtown. The Treasure Valley is home to more than 26,000 businesses.
Circulation Area: Ada and Canyon counties
Customers: Idaho Statesman readership mirrors national trends. Readers of the daily Idaho Statesman tend to be male, older, educated and more affluent than the market average. The median age of daily Idaho Statesman readers is 48 with a median annual family income of $52,410 compared to the market median family income of $48,012. Sunday Idaho Statesman readership also skews older, educated and affluent. The median age of Sunday Statesman readers is 48 with a median annual family income of $50,325. IdahoStatesman.com readers are younger and more affluent than Idaho Statesman newspaper readers. The median age of IdahoStatesman.com readers is 40 with a median annual family income of $55,256.
Site: 125,000 square feet located near downtown Boise; the office area was renovated in 2003
Readership: 160,636 daily; 181,444 Sunday (Media Audit 2011)
Circulation: 61,636 daily; 81,041 Sunday
Size: Averages 75 pages daily; 110 pages Sunday
Single-Copy Sales: 12% daily; 23% Sunday
Production: Heidleberg 630 inserter
Technology: News QPS/Quark Express V8.0 & SCC Media Grid; Circulation PBS; Advertising ATEX Advertising; Ad Production Adobe CS5, MEIAdTrac and ALS; Microsoft Office and Google Mail
Color: Maximum 40 pages four sections 16 pages of color; color on all section fronts and back; double truck color inside
Newsroom Staff: 48
Graphic Artist/Cartoonist: 1
Copy Editors/Designers: 8
Ongoing Special Projects: Co-sponsor with Chamber of Commerce an annual legislative luncheon for businesses, legislators and lobbyists; focus on technology with a special section that covers the technology industry in Idaho.
Major Advertisers: Macy's; Bronco Motors; Dillards; Albertsons; Dennis Dillon Auto; Larry Miller Auto; Fred Meyer; John L. Scott Real Estate; RC Willey Home Furnishings; Coldwell Banker
Special Publications: The Idaho Statesman's direct marketing initiatives, online solutions and innovations include:
Well-Known Newsroom Personalities: Dan Popkey -- The Metro columnist is well known for his investigative journalism. Pete Zimowsky -- In a state where folks take outdoors activities very seriously, "Zimo" has been a defining voice for more than 30 years. In addition to columns and coverage, he also pens a popular "Ask Zimo" column. Tim Woodward (retired) -- His weekly column continues to run with reader-suggested past features that capture the voice of the region: quirky residents, folk legends in the making, behind-the-scenes heroes.
Community Involvement: United Way; American Red Cross; Idaho Food Bank; Boise Chamber of Commerce; Boise Valley Economic Partnership; Better Business Bureau; Women's & Children's Alliance; Idaho Shakespeare Festival
Location: Southwest Idaho, near the Oregon border
Population: 558,412 in Ada and Canyon counties
Median Age: 34 years
Median Income: $53,078 (Ada and Canyon counties)
Transportation: The Boise Airport recently underwent a major expansion and renovation to accommodate tremendous growth in passenger traffic. The airport was designed to celebrate Boise's geology and houses a variety of original works of art. Boise's main highway is Interstate 84, which run east to west, connecting Boise with the outlying areas. Public bus system.
Households: 215,958 in Ada and Canyon counties
Population or Household Growth Rate: 12.5% projected between 2010 and 2015
Ethnic Makeup: Ada and Canyon Counties: 86.5% Caucasian; 11.9% Hispanic; 1.7% Asian; 1% other
Education: 25.5% high school graduates; 27% of adults with some college education; 27.5% college graduates; 9.0% are post college graduates
Median Home Price: $189,296 in Ada County; $135,110 in Canyon County
Average Rent: (two bedrooms) $650-$725
Climate: Boise is 2,872 feet above sea level; averages 234 days of sunshine a year; annual rainfall is 12.1 inches; annual snowfall is 21.4 inches; average high in July is 90 degrees; average low in January is 29 degrees
Major Employers/Industries: St. Luke's Regional Medical Center; J.R. Simplot Co.; Albertsons; Saint Alphonsus Regional Medical Center; Boise State University; DirecTV; Wal-Mart; Fred Meyer; Micron Technology, Inc.; Hewlett-Packard Company
Major Retailers: Albertsons; Wal-Mart; Fred Meyer; Target; Lowe's; The Home Depot
Higher Learning: Boise State University; College of Western Idaho; Boise Bible College; ITT Technical Institute; Northwest Nazarene College
Culture: Boise offers a wide-range of cultural activity. The popular Idaho Shakespeare Festival performs the works of William Shakespeare and other playwrights each summer. Ballet Idaho performs September through March and a local theater companies offer a variety of performances.The Boise Philharmonic performs September through May, with a variety of nationally renowned guest artists.
Sports: Sporting events include 1-A football, baseball, basketball and hockey. Famous for its blue turf, the Boise State Broncos are the hometown football team. The Boise Hawks offer minor league baseball excitement. The Idaho Steelheads, a member of the ECHL, attracts a crowd at the Qwest Arena. There are also a variety of college and high school sporting events happening year-round.
Major Annual Events: Boise is home to a wide range of events that appeal to all tastes, including sports enthusiasts, art and music lovers and food aficionados. Boise is home to the PGA's Albertsons Boise Open, held annually in September, and the St. Luke's Women's Fitness Celebration, a three-day event encompassing a two-day Women's Show and a 5K Run, Walk and Stroll. Boise's annual three-day Art in the Park showcases local and regional artists. Other noteworthy events: Boise Curb Cup, the Chalk Art Festival and the Independence Day Fireworks Display.
Tourist Attractions: Boise has several one of a kind museums and attractions, including the Basque Museum and Cultural Center, Morrison-Knudsen Nature Center, Idaho Anne Frank Human Rights Memorial, Idaho Black History Museum and the World Center for Birds of Prey. Boise's proximity to ski resorts and wilderness areas also attracts outdoor enthusiasts.
Recreation: Boise's foothills contain more than 85 miles of interconnected trails which offer a variety of recreational activities, including hiking, mountain biking, trail running and four wheeling. Bogus Basin ski resort is a 30-minute drive from downtown and nearby Sun Valley, Brundage and Tamarack resorts are perfect for a weekend getaway. Boiseans enjoy camping, backpacking, whitewater rafting, fishing, hunting and everything the great outdoors can offer.
Nightlife: Boise has a variety of distinctive, high quality restaurants with cuisines from around the world as well as flavors that are uniquely Idaho. Downtown Boise offers a thriving nightlife that includes several bars, dance clubs, live music performances, a comedy club and more.
Claim to Fame: Home of the Blue Turf (Boise State Broncos, 2007 and 2009 Fiesta Bowl winners), Micron Technology, World Center for the Birds of Prey, rafting down the Boise River.
Famous Citizens: The late J.R. Simplot, Potato King; George Kennedy, actor; Paul Revere and Curtis Stigers, musicians; Michael Hoffman, director; Mathew Barwet, artist; Bill Buckner, baseball player; and Mike Lukovich, political cartoonist.
Trivia: Boise is French for "the woods."
Boise Metro Chamber of Commerce
250 S. 5th Street
P.O. Box 2368
Boise, ID 83701
Recent Issues of the Newspaper:
(This profile was last updated on Feb. 29, 2012)