The McClatchy Company
Idaho Statesman
1200 North Curtis Road
Boise, Idaho 83706


The Paper

Vision Statement: The Idaho Statesman will satisfy the high expectations of our communities by providing credible and relevant information, meeting the needs of readers and advertisers by offering a variety of products across multiple mediums and by contributing to positive change.

Founded: The Idaho Statesman began as the Tri-Weekly Statesman in a log hut in the summer of 1864. Built on the current site of Boise's city hall, it had a dirt floor, no door, and no glass in the windows. The newspaper became a daily in 1888 under the ownership of Judge Milton Kelly. The same year, the newspaper was sold to Calvin Cobb, whose family operated the paper for more than 70 years. Knight Ridder acquired The Idaho Statesman from Gannett in August 2005. In 2006, McClatchy acquired the paper with McClatchy's purchase of Knight Ridder.

The Boise foothills, with 85 miles of interconnected trails, offer an inviting backdrop to the city’s skyline.

Key Executives:
Mike Jung, President and Publisher
Vicki Gowler, Editor & Vice President
Travis Quast, Vice President, Sales and Marketing
Frank Peak, Circulation Director
Risa McGrew, Human Resources Director
Keith Redmond, Finance Director

General and Newsroom Hiring Contact: Human Resources Director Risa McGrew: 208-377-6244 or e-mail

Distinction: The Statesman is the largest media company in the state of Idaho.

Market: Nestled in the Treasure Valley where the desert meets the Rocky Mountains, the Boise-Nampa MSA is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan area with the feel of a small town. The location and mild climate encourage a wide variety of outdoor recreation opportunities all within a short distance of downtown. The Treasure Valley is home to more than 26,000 businesses.

Circulation Area: Ada and Canyon counties

Customers: Idaho Statesman readership mirrors national trends. Readers of the daily Idaho Statesman tend to be male, older, educated and more affluent than the market average. The median age of daily Idaho Statesman readers is 48 with a median annual family income of $52,410 compared to the market median family income of $48,012. Sunday Idaho Statesman readership also skews older, educated and affluent. The median age of Sunday Statesman readers is 48 with a median annual family income of $50,325. readers are younger and more affluent than Idaho Statesman newspaper readers. The median age of readers is 40 with a median annual family income of $55,256.

Site: 125,000 square feet located near downtown Boise; the office area was renovated in 2003

Readership: 160,636 daily; 181,444 Sunday (Media Audit 2011)

Circulation: 61,636 daily; 81,041 Sunday

Size: Averages 75 pages daily; 110 pages Sunday

Single-Copy Sales: 12% daily; 23% Sunday

Production: Heidleberg 630 inserter

Technology: News – QPS/Quark Express V8.0 & SCC Media Grid; Circulation – PBS; Advertising – ATEX Advertising; Ad Production – Adobe CS5, MEIAdTrac and ALS; Microsoft Office and Google Mail

Color: Maximum 40 pages four sections 16 pages of color; color on all section fronts and back; double truck color inside


Employees: 193

Newsroom Staff: 48
Reporters/Writers: 13
Editors: 12
Photographers: 4
Graphic Artist/Cartoonist: 1
Copy Editors/Designers: 8

Ongoing Special Projects: Co-sponsor with Chamber of Commerce an annual legislative luncheon for businesses, legislators and lobbyists; focus on technology with a special section that covers the technology industry in Idaho.

Major Awards:

  • McClatchy President's Award
    • The Idaho Statesman's business weekly, Business Insider, won a McClatchy President's Award for innovation. The annual President's Awards are the highest employee honors given by the Statesman's parent company. The judges commented: "The Idaho Statesman saw an opportunity to create a new kind of business magazine at a time when new products were hard to come by. By first listening to the region’s business community, and then pulling together a determined team of editors, writers and sales staff, the Business Insider found a way to achieve editorial and financial success from the start. As the magazine celebrates its one-year anniversary, other papers should look at this high-end, top-quality weekly as a model."
  • All Media Award First-Place Winners:
    • Reporter of the Year: The Idaho Statesman swept this category with Brian Murphy (sports columnist/state legislative reporter) taking first place; Bill Roberts (economy/higher education/religion) taking second; and Katy Moeller (breaking news/Robert Manwill coverage) finishing third
    • Pinnacle Award (most total awards)
    • Website General Excellence -- Daily Newspaper
    • Best Online Only Program
    • Best Blog
    • Best Multimedia Report: Another category swept by the Idaho Statesman
  • Magazine Award First-Place Winners:
    • Magazine Photography
  • Daily Newspaper First-Place Winners:
    • General Excellence
    • Spot News Coverage
    • Watchdog/Investigative Report
    • Light Feature Report
    • Sports Feature Story
    • General Column
    • Specialty Column
    • Headlines
    • Spot News Photography
    • Sports News Photography
    • Photo Essay
    • Graphics
    • Arts/Entertainment Reporting
    • Political Reporting
    • Crime/Courts Reporting
    • Environment Reporting
  • Pulitzer Prize Finalist
    • The Idaho Statesman was a Pulitzer Prize finalist in the breaking news category this year for its coverage of events triggered by the men's-room arrest of U.S. Sen. Larry Craig

Major Advertisers: Macy's; Bronco Motors; Dillards; Albertsons; Dennis Dillon Auto; Larry Miller Auto; Fred Meyer; John L. Scott Real Estate; RC Willey Home Furnishings; Coldwell Banker

Special Publications: The Idaho Statesman's direct marketing initiatives, online solutions and innovations include:

  • "Treasure Magazine" -- The Treasure Valley's premier lifestyle magazine is published four times per year and distributed to 48,000 subscribers of the newspaper.
  • "Living Health" -- a tabloid published six times annually that gives readers information about eating right and living a healthy lifestyle
  • Scene -- A weekly guide to what's happening around the Treasure Valley that's published every Friday and distributed in the paper and at more than 600 free rack locations.
  • -- The state's No. 1 media website provides up to date news and advertising information.
  • Marketplace Weekly -- A weekly TMC distributed Wednesdays to non-subscribers.

Well-Known Newsroom Personalities: Dan Popkey -- The Metro columnist is well known for his investigative journalism. Pete Zimowsky -- In a state where folks take outdoors activities very seriously, "Zimo" has been a defining voice for more than 30 years. In addition to columns and coverage, he also pens a popular "Ask Zimo" column. Tim Woodward (retired) -- His weekly column continues to run with reader-suggested past features that capture the voice of the region: quirky residents, folk legends in the making, behind-the-scenes heroes.

Community Involvement: United Way; American Red Cross; Idaho Food Bank; Boise Chamber of Commerce; Boise Valley Economic Partnership; Better Business Bureau; Women's & Children's Alliance; Idaho Shakespeare Festival

The Community

Kayaking is just one of the many outdoor pursuits available in and around Boise.

The Market: Boise, the capital city of Idaho, sits at the point where desert meets mountain range and rural past meets high-tech future. Boise is home to several major corporations that enjoy the urban amenities without urban hassles. Boise is a city for outdoorsy, active people who respect old-fashioned values and like to have fun. The city is known for its diverse lifestyle.

Location: Southwest Idaho, near the Oregon border

Population: 558,412 in Ada and Canyon counties

Median Age: 34 years

Median Income: $53,078 (Ada and Canyon counties)

Transportation: The Boise Airport recently underwent a major expansion and renovation to accommodate tremendous growth in passenger traffic. The airport was designed to celebrate Boise's geology and houses a variety of original works of art. Boise's main highway is Interstate 84, which run east to west, connecting Boise with the outlying areas. Public bus system.

Households: 215,958 in Ada and Canyon counties

Population or Household Growth Rate: 12.5% projected between 2010 and 2015

Ethnic Makeup: Ada and Canyon Counties: 86.5% Caucasian; 11.9% Hispanic; 1.7% Asian; 1% other

Education: 25.5% high school graduates; 27% of adults with some college education; 27.5% college graduates; 9.0% are post college graduates

Median Home Price: $189,296 in Ada County; $135,110 in Canyon County

Average Rent: (two bedrooms) $650-$725

Climate: Boise is 2,872 feet above sea level; averages 234 days of sunshine a year; annual rainfall is 12.1 inches; annual snowfall is 21.4 inches; average high in July is 90 degrees; average low in January is 29 degrees

Major Employers/Industries: St. Luke's Regional Medical Center; J.R. Simplot Co.; Albertsons; Saint Alphonsus Regional Medical Center; Boise State University; DirecTV; Wal-Mart; Fred Meyer; Micron Technology, Inc.; Hewlett-Packard Company

Major Retailers: Albertsons; Wal-Mart; Fred Meyer; Target; Lowe's; The Home Depot

Higher Learning: Boise State University; College of Western Idaho; Boise Bible College; ITT Technical Institute; Northwest Nazarene College

Culture: Boise offers a wide-range of cultural activity. The popular Idaho Shakespeare Festival performs the works of William Shakespeare and other playwrights each summer. Ballet Idaho performs September through March and a local theater companies offer a variety of performances.The Boise Philharmonic performs September through May, with a variety of nationally renowned guest artists.

Sports: Sporting events include 1-A football, baseball, basketball and hockey. Famous for its blue turf, the Boise State Broncos are the hometown football team. The Boise Hawks offer minor league baseball excitement. The Idaho Steelheads, a member of the ECHL, attracts a crowd at the Qwest Arena. There are also a variety of college and high school sporting events happening year-round.

Major Annual Events: Boise is home to a wide range of events that appeal to all tastes, including sports enthusiasts, art and music lovers and food aficionados. Boise is home to the PGA's Albertsons Boise Open, held annually in September, and the St. Luke's Women's Fitness Celebration, a three-day event encompassing a two-day Women's Show and a 5K Run, Walk and Stroll. Boise's annual three-day Art in the Park showcases local and regional artists. Other noteworthy events: Boise Curb Cup, the Chalk Art Festival and the Independence Day Fireworks Display.

Tourist Attractions: Boise has several one of a kind museums and attractions, including the Basque Museum and Cultural Center, Morrison-Knudsen Nature Center, Idaho Anne Frank Human Rights Memorial, Idaho Black History Museum and the World Center for Birds of Prey. Boise's proximity to ski resorts and wilderness areas also attracts outdoor enthusiasts.

Recreation: Boise's foothills contain more than 85 miles of interconnected trails which offer a variety of recreational activities, including hiking, mountain biking, trail running and four wheeling. Bogus Basin ski resort is a 30-minute drive from downtown and nearby Sun Valley, Brundage and Tamarack resorts are perfect for a weekend getaway. Boiseans enjoy camping, backpacking, whitewater rafting, fishing, hunting and everything the great outdoors can offer.

Nightlife: Boise has a variety of distinctive, high quality restaurants with cuisines from around the world as well as flavors that are uniquely Idaho. Downtown Boise offers a thriving nightlife that includes several bars, dance clubs, live music performances, a comedy club and more.

Claim to Fame: Home of the Blue Turf (Boise State Broncos, 2007 and 2009 Fiesta Bowl winners), Micron Technology, World Center for the Birds of Prey, rafting down the Boise River.

Famous Citizens: The late J.R. Simplot, Potato King; George Kennedy, actor; Paul Revere and Curtis Stigers, musicians; Michael Hoffman, director; Mathew Barwet, artist; Bill Buckner, baseball player; and Mike Lukovich, political cartoonist.

Trivia: Boise is French for "the woods."

Area Information:
Boise Metro Chamber of Commerce
250 S. 5th Street
P.O. Box 2368
Boise, ID 83701

Recent Issues of the Newspaper:
Idaho Statesman

(This profile was last updated on Feb. 29, 2012)

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