The McClatchy Company
Newspapers
Bradenton Herald
102 Manatee Avenue West
Bradenton, FL 34205
941-748-0411
www.Bradenton.com

 
Bradenton Herald Building

The Paper

Mission Statement: We will be the region's leading media company, providing the best source of local news and information -- in print, online, electronically and mobile.

Founded: In 1922, the Bradenton Herald, a weekly that had been in existence since the turn of the century, merged with another weekly, The Manatee River Journal. The result was The Evening Herald, which was published Monday through Saturday until 1926, when the Saturday publication was replaced by a Sunday edition and the name was changed to The Bradenton Herald. The Saturday edition was resumed in 1953. The Bradenton Herald was sold to the R. W. Page Corp. of Columbus, Ga., in 1925 and then to Knight Newspapers, Inc. in 1973. In 1974, Knight Newspapers and Ridder Publications merged, and The Bradenton Herald became a Knight Ridder newspaper. In 2006, the Bradenton Herald was one of the newspapers included in the sale of Knight Ridder newspapers to The McClatchy Company.

Bradenton Herald front page

Key Executives:
Bob Turner, President & Publisher
Joan Krauter, Vice President & Executive Editor
Kim Woods, Vice President, Advertising
Terry Tramell, Vice President, Circulation
Holley Pauley, Human Resources Manager

General Hiring Contact: Human Resources Manager Holley Pauley: 941-748-0411, ext. 6690; fax 941-745-7063; e-mail hpauley@bradenton.com; Bradenton Herald, P.O. Box 621, Bradenton, FL 34206

Distinction: Hometown newspaper of Manatee County since 1922. The Bradenton Herald has mirrored its community's growth -- from the tiny agricultural-and-fishing town of Bradenton to today's bustling, high-growth metropolitan area and sought-after tourist destination -- without losing its small-town charm. The Bradenton Herald competes with three other daily newspapers by offering the best local report available, from breaking news to education coverage and neighborly good news.The Herald has two daily zoned editions: the Lakewood Ranch Herald and the Bradenton Herald.

Circulation Area: Home delivery covers all of Manatee County, a portion of Hillsborough County and northern Sarasota County. The area is bordered by the Gulf of Mexico on the west and the Manatee/Hardee county line I-75 on the east.

Site: Located in downtown Bradenton

Readership: 124,827 daily; 138,545 Sunday

Circulation: 39,134 daily; 45,925 Sunday

Single-Copy Sales: 18% daily; 24% Sunday

Newspaper Website: www.Bradenton.com

Average Monthly Page Views/Unique Visitors: 1,811,850 page views; 306,835 unique visitors

Employees: 92 full-time employees

All roads lead to the beach? It can seem that way in Bradenton.
All roads lead to the beach? It can seem that way in Bradenton.

Major Advertisers: Beall's, Macy's, Sears, Best Buy, Wal-Mart, Publix and a strong automotive market with good auto-dealer support

Special Publications: Health Care Directory; Physicians Directory; Pirates Spring Training Program; Community Events Calendar; Celebrate Bradenton; Living Here; Our Town; Football Preview Sections; Hurricane Guide; Senior Living; Bridal magazine

Well-known Newsroom Personality: Columnist Vin Mannix

Community Involvement: The Golden Herald Awards Program, an academic sponsorship, was established by the Bradenton Herald in 1978 to recognize outstanding high school seniors in Manatee County for exemplary service to their schools and community.

Bob Turner, the Bradenton Herald's president and publisher, sits on a number of local boards, including the Manatee Chamber of Commerce, Manatee Economic Development Council, Manatee Community Foundation, Lakewood Ranch Business Alliance, Manatee Education Foundation, Boys & Girls Club, Kiwanis and the United Way.

The Community

Bradenton beaches and the surrounding nature preserves support a rich variety of wildlife such as this Great Egret.
Bradenton beaches and the surrounding nature preserves support a rich variety of wildlife such as this Great Egret.

Market: Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Herald has prospered in Manatee County, which more than 300,000 people now call home and is among the fastest-growing areas in the United States. The Bradenton Herald has expanded its involvement in community activities to sponsor more than 300 events a year.

Location: Located on Florida's Southwest Coast, just south of Tampa Bay, Florida's Gulf Islands of Anna Maria and Longboat Key and the Greater Bradenton Area are bordered by the Gulf of Mexico and are easily accessible by automobile as well as two major international airports. As one of Florida's beautiful Suncoast communities, Manatee County offers a high quality of life for retirees and families. Bradenton has year-round sunshine, a warm tropical climate and water temperatures averaging in the 80s.

Transportation: Sarasota/Bradenton Airport; Tampa International Airport; Manatee Area Transit; Port of Manatee; interstate highway access

Bradenton City Population: 53,513

Manatee County Population: 318,176

The view of the intracoastal waterway looking at Jewfish Key, the northernmost island on Sarasota Bay.
The view of the intracoastal waterway looking at Jewfish Key, the northernmost island on Sarasota Bay.

County Households: 115,210

Ethnic Makeup: 87.9% white; 13.5% Hispanic; 9% black; 1.5% other; 1.2% multiethnic

Median Age: 43.2

Average Income: $51,321

Median Home Value: $158,900

Average Rent: (two bedrooms) $824/ month

Transportation: Sarasota/Bradenton Airport; Tampa International Airport; Manatee Area Transit; Port of Manatee; interstate highway access

Climate: Bradenton has a semitropical to tropical climage; average temperatures in winter, 50 to 70 degrees; spring, 60 to 80 degrees; summer, 80 to 90 degrees; fall, 60 to 70 degrees.

Major Employers/Industries: Beall's corporate headquarters and distribution; Tropicana Products; Manatee Port Authority; Sarasota/Bradenton Airport; Manatee Memorial Healthcare System; Manatee County School District; Publix; Champs; City of Bradenton

People walk along the quiet, white sandy beach at Beer Can Island.
People walk along the quiet, white sandy beach at Beer Can Island.

Higher Learning: University of South Florida; State College of Florida; Keiser University; LECOM; Eckerd College; Ringling School for the Arts; New College; Manatee Technical Institute

Culture: Manatee Players; Sarasota Orchestra; The South Florida Museum; The Van Wezel Theater; Asolo Theater; John and Mable Ringling Museum of Art; Marie Selby Botanical Gardens; Monte Marine

Sports: IMG Academies; Pittsburgh Pirates Spring Training Camp at McKechnie Fied; The Marauders minor league baseball; high school sports among the state's best; NFL Tampa Bay Buccaneers; MLB Tampa Bay Devil Rays; NHL Lightning

Major Annual Events: Celebrate Bradenton, Sarasota Medieval Fair, Sarasota Film Festival, Holiday Boat Parade, Pittsburgh Pirates baseball spring training, DeSoto Heritage Festival, Hunsader Farms Pumpkin Festival

Tourist Attractions: Bradenton Beach, Holmes Beach and Anna Maria Island beaches; shopping; dining; a variety of historical homes, churches and other sites; Sarasota Polo Club; Lakewood Ranch Main Street; Bradenton's Old Main Street; Village of the Arts

A father and his 2-year-old son prepare to explore the waterways by kayak.
A father and his 2-year-old son prepare to explore the waterways by kayak.

Recreation: Beach, golf, tennis, parks, biking, kayaking, boating, fishing, nature tours, diving

Nightlife: Minutes away from all the hot spots on the west coast of Florida

Claim to Fame: Best white sandy beaches in the world

Famous Citizens: Golf pro Paul Azinger; tennis pros Monica Seles, Maria Sharapova, Taylor Dent, Xavier Malisse, Jelena Jankovic, Kei Nishikori; musician Gregg Allman; Oakland Raiders veteran Henry Lawrence; ESPN sports broadcaster Dick Vitale; tennis pro Nick Bollettieri; Philadelphia Phillies pitcher Jamie Moyer; Hall of Fame catcher Carlton Fisk; U.S. Open golf champion Tony Jacklin; former University of Miami quarterback Ken Dorsey; author Steven King; Aerosmith guitarist Joe Perry; AC/DC lead singer Brian Johnson; professional wrestler Randy "Macho Man" Savage; talk show host Jerry Springer; former Allman Brothers member Dickey Betts; actress/"Glee" star Jane Lynch; legendary record producer Donald Duck Dunn; Rick Derringer from "Hang on Sloopy"; Moody Blues drummer Graeme Edge; baseball coach Hal McRae; "Marvin" comic strip creator Tom Armstrong.

Area Information:
Manatee Chamber of Commerce
P.O. Box 321
Bradenton, FL 34206
941-748-3411
www.ManateeChamber.com

Recent Issues of the Newspaper:
The Bradenton Herald's customer service department at 941-748-0411, ext. 5380

(This profile was last updated on Aug. 8, 2011)

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