3400 East College Avenue
State College, PA 16801-7528
Founded: The Weekly Times was founded in 1898 and later renamed The State College Times. In 1934, the paper became a daily, the Centre Daily Times. It was purchased by Knight Ridder in 1979. A Saturday a.m. edition was added in 1980 and a Sunday edition in 1982. The Centre Daily Times became a morning paper in 1986. The Centre Daily Times was purchased by The McClatchy Company in 2006 with McClatchy's acquisition of Knight Ridder.
Susan Leath, President & Publisher
Holly Smith, Finance Director
Karen Mrsa, Human Resources Director
Janet Santostefano, Advertising and Marketing Director
General Hiring Contact: Human Resources Director Karen Mrsa: 814-231-6469 or e-mail email@example.com
Distinction: The hometown newspaper for Pennsylvania State University, one of the most well-known and largest universities in the country with more than 40,000 students attending the University Park campus. The Nittany Lions fuel much of this attention. Penn State University is Centre County's largest employer.
Market: The region is evenly divided among rural, primarily farm, communities and the urban, university town. It is also divided among conservatives and liberals, Penn State-related and non-Penn State families. It is a particular challenge to balance reporting so that all feel represented. Education both public and university is a hot topic, as are conservation of our many acres of woodlands and preserving the quality of low-crime rural life.
Circulation Area: Home delivery is available to all of Centre County and parts of Blair, Clearfield, Clinton, Huntingdon and Mifflin counties. In addition, single copy sales reach several more counties, especially during college football season.
Customers: Centre County, Metropolitan Statistical Area (MSA) 51% male; 49% female; 39% age 18-34; 24% age 35-54; 19% age 55+; 17% have a bachelor's degree or higher; average household income is $53,028; median home value is $128,219; 60% own their homes; average length of residence is 10 years; 27% have children in the household.
Site: A 40,000-square-foot main office located between State College and Bellefonte
Readership: 61,000 daily; 67,000 Sunday
Circulation: 23,959 Monday through Thursday; 26,246 Friday; 25,961 Saturday; 32,326 Sunday (Dec. 31, 2006, ABC Annual Audit)
Size: Averages 28 pages daily and 64 pages Sunday
Single-Copy Sales: 11% daily and 26% Sunday
Carrier Force: Contractors
Production: Seven Goss Urbanite offset units and a mini-press for smaller commercial printing and in-house jobs
Technology: Software includes Baseview IQ editorial system; Baseview Manager Pro classified system; Media Command circulation and advertising system; QuarkXPress; PageMaker; Freehand; Adobe Illustrator. Windows 95 and 98 environments and HP 3000 for business-side.
Color: Used daily on all section fronts and limited inside availability
Average Monthly Page Views/Unique Visitors:
Executive Editor: 1
Assistant Editors: 4
News Clerks: 1.5
Copy Editors: 5.5
Sports Reporters/Desk: 6
Photo Technician: .5
Total Newsroom Staff: 35
Major Advertisers: Ameriserv Financial, AT&T, Best Buy, Big Lots, Bon-Ton, Boscov's Department Store, Capital BlueCross, Centre Medical, Circuit City, Citizen's Bank, Comcast, Confer Toyota, CVS Pharmacy, Dante's Family of Restaurants, Dick's Sporting Goods, Dix Honda, Geisinger Health System, Giante Food Stores, HealthSouth, Highmark Blue Shield, Hotel State College, JCPenney, Jersey Shore State Bank, Kish Bank, Kissinger Bigatel and Brower Realtors, Lemoyne Sleeper, M&T Bank, Macy's, Mattress Warehouse, Michael's Crafts, Mount Nittany Medical Center, Nextel/Sprint, Northwest Savings Bank, Office Depot, Ollie's Bargain Outlet, Omega Financial, Penn State University, Pep Boys, PETCO, PNC Bank, Prudential First Choice Realty, Ramada Inn, RE/MAX Centre Realty, Rider Auto, Rite Aid Pharmacy, S&A Homes, Sam's Club, Sears, Sovereign Bank, State College Ford, State College Spikes Baseball, Stocker Chevrolet, Target, Tubbies, Value City Furniture, Verizon, Wal-Mart, Wegmans Food Markets, Weiss Food Markets, Wolf Furniture.
Creative Ventures: Recent books: Sports Editor Ron Bracken's "Replays," "Penn State Forever," a photo history of the university; "Restoring the Pride," reviewing Penn State's 2005-06 championship football season; and "40 Years of Joe Paterno," about the Penn State coach and his career.
Special Publications: Blue Weekly, aimed at readers 18 to 34; Good Life, a quarterly magazine; Family Pages, a monthly publication targeted at families with young children; Weekender & More, a weekly entertainment guide published Fridays; Users' Guide, the guide for living in and around Centre County; Business Matters, an annual economic review and forecast; Best of the Fest and Grange Fair guide, annual guides to special events; Real Estate Buyers Guide.
Well-known Newsroom Personalities: Ron Bracken, for sports commentary; Mike Joseph for local news and issues
Community Involvement: The Centre Daily Times has a strong presence at August's annual Grange Fair, the oldest agricultural tent encampment fair in the country. Centre County United Way Pacesetter company. Co-sponsor of Central PA Festival of the Arts, PSU Dance Marathon, Fourth Fest, Second Mile and Special Olympics. Active participation in the Chamber of Business & Industry of Centre County. Support numerous community organizations through efforts of employee volunteers, e.g., American Red Cross local chapter, Leadership Centre County, Special Olympics, Fourth Fest, Downtown State College Improvement District events, United Way Day of Caring, etc.
The Market: Located in a valley in the middle of the state and surrounded by mountains that (normally) protect the area from Great Lakes snowfall. The county, which contains more than 800 farms, is more than 65 percent forested. State College, a pretty and vital university town, has been named in several national surveys as one of the most desirable places to live in the United States.
Location: The exact center of the state of Pennsylvania is in this county. State College is 142 miles east of Pittsburgh, 192 miles northwest of Philadelphia and 90 miles northwest of the state capitol, Harrisburg.
Transportation: Both Interstate 80 and Interstate 99 cross the county and links the area with major metropolitan areas; University Park Airport is served by daily commercial flights to major cities, including Philadelphia, Detroit, Washington D.C., and Cincinnati; Centre Region Transit Authority (CATA) provides bus service within State College and to Bellefonte, the Nittany Mall and smaller nearby communities.
Centre County Population: 145,037
Centre County Households: 52,878
Household Growth Rate: 0.8% per year
Ethnic Makeup: 90.6% white; 2.8% African-American; 4.5% Asian; 1.8% Hispanic/Latino
Education: 19% high school graduates; 32% some college
Average Age: 36 years
Average Household Income: $54,801
Median Home Value: $147,687
Percent of Adult Residents with Internet Access: 85%
Climate: Four distinct seasons with moderate temperatures and rainfall compared with most of the Northeast. Average snowfall 45 inches; average rainfall 36 inches; summer temperatures average 80 degrees; winter temperatures average 20 degrees
Major Employers: Area industry: forestry; dairy farming; education; light industry; seasonal tourism; technology. Employers include: Pennsylvania State University; State College Area School District; Mount Nittany Medical Center; AccuWeather, Inc.; county government; Cerro Metals; Jostens, Inc.; Wal-Mart; PRIET
Major Retailers: Bon-Ton; CVS; Eckerd; Kaufmann's; Office Depot; Sears; Target, Wal-Mart, JCPenney, Lowes, Barnes & Noble
Higher Learning: Penn State University main campus and South Hills Business School are in State College. Nearby: Lock Haven University (Clinton County); Juniata College (Huntingdon County)
Culture: Penn State's 12 museums and galleries, including the newly expanded Palmer Museum; Nittany Valley Symphony; PSU Centre for Performing Arts; Penn State Downtown Theatre Center; People's Choice Festival; local theater and historical sites
Sports: Penn State sports teams; Altoona Curve Baseball; State College Spikes, the Single-A affiliate of the St. Louis Cardinals
Major Annual Events: Central Pennsylvania Festival of the Arts; Grange Fair; Bellefonte Arts & Crafts Fair; Bellefonte Victorian Christmas; Penn State Football and other PSU events
Tourist Attractions: Penn State sports; Bryce Jordan Center, which hosts sporting and big-name entertainment events; 13 State Parks; nearby Amish enclaves; caves, including Penn's Cave, the only all-water cave attraction in the United States; Boalsburg, the self-proclaimed birthplace of Memorial Day and home of direct descendants of Christopher Columbus; the Grange Fair; the Central Pennsylvania Festival of the Arts; Medlar Field at Lubrano Park, home of the State College Spikes
Recreation: Hunting; fishing; boating; camping; hiking; swimming; biking; snow skiing; golf; tennis
Nightlife: Numerous restaurants and bars; Tussey Mountain Ski Resort; Penn State sporting events; Bryce Jordan Center concert events; three downtown movie theaters, Penn State Downtown Theatre Center; Boal Barn Playhouse
Claim to Fame: Home of the Penn State Nittany Lions and famous coach Joe Paterno
Famous Citizens: Star Trek: First Contact actor/director Jonathan Frakes; author/historian Jeff Wert; major league baseball player Stan Belinda; Joe Paterno
Trivia: In 1855, the Pennsylvania Agricultural Society opened Farmer's High School as a college of agricultural science. In 1862, the state General Assembly designated Penn State as its sole land-grant institution. Penn State is one of the two U.S. universities with an on-campus creamery. Ice cream manufacturers from all over (even Ben & Jerry) attend Penn State for ice cream-making expertise.
Centre County Users' Guide
Contact Circulation Customer Service
814-235-3939 for your copy of the Guide
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Centre Daily Times Circulation Department
P.O. Box 89
State College, PA 16804-0089