The McClatchy Company
Lexington Herald-Leader
100 Midland Ave. Lexington, KY 40508


The Paper

Mission Statement/Motto: The Lexington Herald-Leader is committed to being Central and Eastern Kentucky's primary source of news, advertising, information and commentary. It will sustain this commitment by upholding the highest standards of journalism while providing superior customer service and striving to improve readership and profitability. The Herald-Leader endeavors to be a rewarding and caring place to work and a force for positive change in the community.

Founded: The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1983. McClatchy acquired the paper in 2006 with its purchase of Knight Ridder.

Key Executives:
Rufus M. Friday, President and Publisher
Peter Baniak, Editor and Vice President
Nelson Fonticiella, Vice President, Circulation
Jeff Anderson, Vice President, Advertising
Sheila Vose, Vice President & Chief Financial Officer
Vanessa Gallman, Editorial Page Editor

General Hiring Contact: Human Resources Generalist Cindy Frazer at 859-231-3103 or e-mail; Human Resources Generalist Michael Wells at 859-231-3346 or; online applications and resumes at

Distinction: The major voice for Central and Eastern Kentucky; wrested the eastern half of the state from The (Louisville) Courier-Journal; winner of three Pulitzer Prizes and a finalist six other times since 1986.

Exercise riders brave the cold temperatures to work their horses at daybreak at the Thoroughbred Center in Lexington.

Market: The Lexington Metropolitan Statistical Area (MSA) includes Fayette, Bourbon, Clark, Jessamine, Scott and Woodford counties. The population growth in the MSA is expected to be 11.4 percent by 2020. Diverse economy is fueled more by services than manufacturing.

Circulation Area: 70 counties in Central, Eastern and South-Central Kentucky.

Customers: In any given week, the Herald-Leader and reach more than 80 percent of the MSA and more than one out of two adults in the DMA. Readers are highly educated with some level of college education and above. Strongest demographic is 35 plus and split evenly among married/single demographic with a $45,000-plus household income level.

Site: A 186,000-square-foot newspaper facility anchoring the east end of downtown Lexington; 74,000-square-foot off-site packaging/commercial printing facility

Readership: 255,680 daily; 352,600 Sunday

Circulation: 111,214 daily; 138,986 Sunday (based on March 2007 ABC Publisher's Statement)

Size: Average 51 pages daily; 108 pages Sunday

Single-Copy Sales: 19% daily; 27.5% Sunday

Singa, a female lion, lets go with a big yawn at the Wolf Run Wildlife Refuge in Nicholasville, Ky. The Wolf Run Wildlife Refuge is a shelter for wild and injured animals.

Production: Goss Metro Offset, 27 years; upgrades include spray bar and digital page packs

Technology: Front-end system Quark Publishing System (QPS); ad system Mac-based; classified system DTI (Digital Technologies, Inc.)

Color: Average 12 pages daily; average 24 pages Sunday


Average Monthly Page Views/Unique Visitors: 10,426,238 page views per month; 830,058 monthly unique visitors 500

Employees: 5409 full-time; 51 part-time

Newsroom Staff: 113 full-time; six part-time

Bureaus: Frankfort, Richmond, Nicholasville, Georgetown, Somerset, Hazard

Major Awards:

Pulitzer Prizes
  • Editorial Cartooning, Joel Pett
  • Editorial Writing, Maria Henson
  • Investigative Reporting, Mike York and Jeff Marx
  • National Headliner Awards
    • First place in spot news, staff, coverage of the crash of Comair Flight 5191
  • Society of Professional Journalists' Green Eyeshade Awards
    • First place in spot news, staff, for coverage of the crash of Comair Flight 5191
    • Second place in criticism, staff writer Cheryl Truman
  • Society of American Business Editors and Writers Award
    • Janet Patton won best in business for special projects among small newspapers with circulation of 125,000 and below for "Wrong side of the track"
    • John Stamper, Bill Estep and Linda Blackford won best in business for special projects among small newspapers with circulation of 125,000 and below for "Win, lose or draw: Gambling for jobs"
  • United States Basketball Writers Association
    • Sports reporter Jerry Tipton, who is in his 24th season covering University of Kentucky basketball, was elected to the association's hall of fame
  • National Thoroughbred Racing Association
    • Janet Patton won an eclipse award for writing for her investigation, "Wrong Side of the Track."
  • American Association of Sunday and Features Editors
    • Copy editor Will Scott placed second in headline writing in the 75,000-175,000 circulation category
  • Kentucky chapter of the Special Libraries Association
    • News researcher Linda Minch received the annual professional award for her project about how the Lexington Herald and Lexington Leader ignored the local civil rights movement in the 1960s, co-authored with reporter Linda Blackford
  • National Press Photographer's Association Women in Photojournalism Photo Contest
    • Photographer Janet Worne had two images selected in this annually recognition of 50 of the best photographs from the year shot by women photojournalists

Rows of white fences run through Calumet Farm in Lexington.

Major Advertisers: Dillard's; Macy's; Kroger; Meijer; hh Gregg; Target; Wal-Mart; Rite Aid; JCPenney; Sears; Circuit City, University of Kentucky Hospital; Home Depot

Creative Ventures: LexPress specialty commercial printing and direct-mail operation

Special Publications: "Lifestyle" magazine, "Bluegrass Balance" magazine, CareerBuilder Extra Jobs publication

Well-Known Newsroom Personalities: Sports columnist John Clay; sports columnist Mark Story; editorial cartoonist Joel Pett; editorial columnist Larry Dale Keeling; political writer Ryan Alessi; features columnist Merlene Davis; arts writer/blogger Jamie Gumbrecht; feature writer/books editor Cheryl Truman

Community Involvement: Herald-Leader/Joseph Beth Booksellers Bluegrass Festival of Book and the annual July 4th Herald-Leader/LFUCG Parks and Recreation Bluegrass 10,000; sponsor of numerous community events held at Lexington Center/Rupp Arena, including the Boys Sweet Sixteen State Basketball Championship, Kentucky State Chamber of Commerce dinner and the Central Kentucky Home and Garden show; supporter of numerous business, cultural and sports events; involvement with the Lexington Arts & Cultural Council, Partners for Youth, United Way of the Bluegrass, YMCA Black Achievers, Martin Luther King Unity breakfast, Lexington Humane Society; and Ronald McDonald House

The Community

Horses aren’t the only athletes in town worth watching. The University of Kentucky’s football and basketball programs are popular as well.

Market: Lexington, a mid-sized college town with a well-educated population, continues to grow while maintaining its charm. Lexington's diverse economy is dispersed among the service industry, government, retail trade, manufacturing and construction. It remains the regional health care, education and shopping hub for Central and Eastern Kentucky.

Location: Kentucky's second-largest city is centrally located 81 miles south of Cincinnati and 74 miles east of Louisville. Lexington is within a day's drive of 70 percent of the U.S. population.

Transportation: Interstate 75 provides ready access from the north and south; Interstate 64 provides east and west transportation. Blue Grass Airport provides jet service to the region. Louisville and Greater Cincinnati airports are within easy driving distance.

City Population: 268,080

City Households: 119,704

The Kentucky Derby takes place in Louisville each spring.

Household Growth Rate: 1.82% from 2005 to 2010

32% have high school degrees
31% some college education
28% have college degrees or higher

Ethnic Makeup: 85.9% white; 10.6% black; 3.5% Hispanic; 3.6% other

Median Age: 33

Average Income: $53,627

Median Home Value: $146,000

Average Rent: $715 a month for two bedrooms

Climate: Lexington has four distinct seasons. The mean annual temperature is 55.5 degrees Fahrenheit. Average minimum and maximum temperatures are 34 to 74 degrees in the spring, 61 to 86 degrees in the summer, 36 to 79 degrees in the fall, and 23 to 54 degrees in the winter.

Major Employers/Industries: University of Kentucky; Toyota Motor Manufacturing; Lexmark International (headquarters); Valvoline division of Ashland Inc.; Link Belt Inc. (headquarters); Fayette County Public Schools; Lexington-Fayette Urban County Government; Central Baptist Hospital; St. Joseph Hospital;

Major Retailers: Dillards, Macy's, Target, Wal-Mart, The Home Depot, Lowe's, Best Buy, Circuit City

Higher Learning: University of Kentucky; Transylvania University; Eastern Kentucky University; Kentucky State University; Kentucky Community and Technical College System; Georgetown College; Centre College; Midway College; Berea College; Asbury College

Culture: LexArts; Downtown Arts Center; Opera House; Lexington Center; Lexington Philharmonic Orchestra; two ballet companies; the Lexington Children's Theater companies; University of Kentucky Singletary Center for the arts; UK Art Museum; Explorium of Lexington (children's museum); many art galleries Sports: University of Kentucky football and basketball; Keeneland Thoroughbred Race Course; Red Mile standardbred racing; Lexington Legends baseball team; Lexington Horseman indoor football

Major Annual Events: Sweet Sixteen Boys State basketball championship; Rolex Three-Day Equestrian Event; spring and fall Keeneland thoroughbred racing

The downtown Lexington skyline.

Tourist Attractions: Kentucky Horse Park, home of the 2010 Alltech FEI World Equestrian Games; Henry Clay estate; Mary Todd Lincoln House; Keeneland Race Course; The Red Mile Racetrack; Shakertown; Fort Boonesborough; Woodford Reserve

Recreation: Superb outdoor opportunities, with golf, fishing, children's activities and musical entertainment; Lake Cumberland; Cave Run Lake; Laurel Lake; Natural Bridge State Park; Red River Gorge for boating, camping and hiking enthusiasts

Nightlife: In the heart of the Bluegrass Region, many establishments offer live local music. The University of Kentucky provides a variety of entertainment.

Claim to Fame: Considered the "Thoroughbred Capital of the World"; home of University of Kentucky's seven-time NCAA basketball champions

Famous Citizens: Actors Ned Beatty, George Clooney, Johnny Depp, Ashley Judd and Annie Potts; country music singers Patty Loveless, Loretta Lynn, John Michael Montgomery and Ricky Skaggs; country music groups Exile and Montgomery-Gentry; NBC Broadcaster Tom Hammond; writers Wendell Berry, Bobbie Ann Mason, Marsha Norman and Chris Offutt.

Trivia: Both Abraham Lincoln, president of the United States, and Jefferson Davis, president of the Confederacy, were born in Kentucky.

Area Information:
Commerce Lexington
330 E. Main St.
Lexington, KY 40508

Recent Issues of the Newspaper:
Lexington Herald-Leader
Attn: Mail Subscription
100 Midland Ave.
Lexington, KY 40508-1999

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