The McClatchy Company
The News Tribune
1950 S. State Street
Tacoma, Washington 98405

The News Tribune Building
The News Tribune Building.

The Paper

Mission Statement/Motto: The Newspaper for the South Sound

Founded: 1883. Two weeklies, The Tacoma Ledger and The News, both began to publish as dailies in 1883. In 1912 the Baker family purchased The Tacoma Tribune and subsequently purchased The News and Tacoma Ledger as well. In 1918, the paper began publishing mornings, evenings and Sundays under the name The Tacoma News Tribune and Ledger. In 1937, the daily Tacoma Ledger ceased publication and The News Tribune combined with The Sunday Ledger to form The News Tribune and Sunday Ledger. In 1979, the official name of the newspapers became The Tacoma News Tribune.

McClatchy purchased the newspapers in 1986. A year later, The Tacoma News Tribune converted to a morning publication and changed its name to The Morning News Tribune. In 1993, the name changed once more to The News Tribune, reflecting the newspaper's broader coverage in the South Sound beyond the City of Tacoma.

Key Executives:
David Zeeck, Publisher & President
Karen Peterson, Senior Vice President and Executive Editor
Steve Gall, Vice President of Advertising
Christian Lee, Vice President of Circulation
Kenny Hubach, Vice President of Finance
John Dzaran, Interactive Media Director
Rodney Robinson, Information Technology Director
Robin Semegen, Production Director
Norine Mullen, Human Resources Director

General Hiring Contact: Human Resources Department: 253-597-8575; fax 253-552-7085; ; or

Distinction: The signature distinction of The News Tribune is how thoroughly it dominates the local news market of Pierce County. Seattle newspapers and television stations do not come close to The News Tribune's status as the most authoritative source of local news. The News Tribune excels in its coverage of local breaking news, major league and prep sports, and Washington's statehouse. The paper is particularly noted for its strong sports coverage. Its photography staff is among the best in the region. And to tell the unique story of the South Puget Sound, The News Tribune also provides strong coverage of the military, Port of Tacoma, and outdoor recreation in the Northwest.

Market: Pierce County is the second-most populous count in Washington State and an integral component of the Seattle-Tacoma DMA. Pierce County is a growing community and is expected to outpace that of the nation over the next five years. With affordable housing, room for growth, easy access to transportation and recreation, great parks and cultural amenities, it is a place for people of all ages and interests. The economy has evolved over several decades from a blue collar/manufacturing center to a more diverse and service-oriented community. Joint Base Lewis-McChord's large military presence is also a major driver of the Pierce County economy. Five out of 10 adults read The News Tribune each week, and the newspaper plays an active role in not only reporting, but participating in the community it serves.

Circulation Area: Serving the South Sound area of Western Washington. The News Tribune's core market is Pierce County with distribution also in South King, Thurston, Mason, Kitsap and Lewis counties.

Customers: The News Tribune reaches 32% of adults in Pierce County ever day and 38% of all adults each Sunday. The New Tribune reaches 51% of all adults in Pierce County every week.

Site: The News Tribune is located in Tacoma's South End, on a hill above downtown in the Tribune Business Park. Production facilities and offices are in one building, which was expanded and remodeled in 1997. The 251,532 square-foot facility incorporates an open concept design that encourages cross-department connections.

In the Seattle-Tacoma DMA:
Average Daily: 242,254 (6.6%)
Average Sunday: 269,550 (7.4%)
Past 7 Days: 434,925 (11.9%)
Past 7 Days (combined print /online): 495,775 (13.5%)

In Pierce County:
Average Daily: 193,311 (31.5%)
Average Sunday: 231,787 (37.8%)
Past 7 Days: 309,294 (50.5%)
Past 7 Days (combined print/online): 336,404 (54.9%)

Circulation (ABC Fas-Fax March 2010):
Daily: 87,315
Sunday: 99,152

Average daily paper – 35 pages; Sunday – 60 pages

Single-Copy Sales:
Daily – 10.6%, Sunday – 16.7%

2 presses, Goss Metro Offset
4 units, 1969 vintage; 16 units, 1972 vintage
2 double folders
5 color half decks per press

Spray bar dampening
Digital ink controls on units
AC press drives
Brock Reel tension controls on color units
QTI color registration on color units
InkSave ink optimization

Color: Current color capacity is 16 full-color pages per 40 pages.

Newspaper Website:

Average Monthly Page Views/Unique Visitors:
Page Views: 6.98 million
Unique Visitors: 1.13 million

The News Tribune: 299 full-time employees; 59 part-time employees
Newsroom Staff: 85 full-time employees; 3 part-time employees
Weeklies: 20 full-time employees; 1 part-time employee

Major Awards:

Awards won in 2010

McClatchy President's Award

The Associated Press Sports Editors

Washington Press Association

Society of American Business Editors and Writers

Society for News Design

Society of Professional Journalists' Pacific Northwest

Major Advertisers: MultiCare Health System, Franciscan Health System, Rite Aid, Big 5 Sporting Goods, Titus Will, Lowe's, Macy's, T-Mobile, Fred Meyer, Home Depot, Sears, Cingular Wireless, JCPenny, McCann Motors, Safeway, La-Z-Boy, Best Buy, McClendon Hardware, Sterling Savings Bank, Target, Video Only, Chevrolet, Korum Motors, Walgreens, Bartell Drugs, News America, Verizon Wireless, Dick's Sporting Goods, Top Food & Drug, Qwest, Larson Auto Group, QFC, Jo-Ann Stores, Waste Management, Umpqua Bank, BMW of Tacoma, Sports Authority, Old Cannery Furniture Warehouse, REI, Albertsons, US Bank, Metropolitan Parks, Seattle Seahawks, Wal-Mart, New Tacoma Cemetery, Tacoma Dodge, Little Caesars, Windermere, Puyallup Nissan, Toys R Us, Harkness Furniture, Coldwell Banker Bain, Red Wind Casino, Muckleshoot Casino, Cabela's.

Special Publications: Each week, The News Tribune publishes the Northwest Guardian, the official newspaper for Joint Base Lewis-McChord. The Northwest Guardian has received the Keith L. Ware Award for Best in the Army (metro-format) in five of the last six years. It was named overall Best in the Department of Defense in 2005 and 2007.

Weeklies: The News Tribune oversees two weekly newspapers in the immediate vicinity: The Peninsula Gateway and The (Puyallup) Herald.

The Peninsula Gateway is a 90+-year-old newspaper that serves a unique, upscale corner of Pierce County called Gig Harbor. The Gig Harbor peninsula is located across Puget Sound and is connected to the Tacoma area by the Tacoma Narrows Bridge. The Gateway is known for its high quality journalism and community involvement in this historical maritime city and surrounding area.

The (Puyallup) Herald is a 100+-year-old newspaper that serves the fast-growing communities in the East Pierce County region. The Herald provides top-notch reporting on unique city pages, exclusive for each of the communities in its market, which are some of the fastest-growing in the market. The Herald is distributed free to East Pierce County subscribers of The News Tribune, providing a substantial zoned supplement of hometown news to daily readers.

Well-Known Newsroom Personalities: The News Tribune's award-winning columnists put a face on local coverage. They include:

Community Involvement: The News Tribune is strongly committed to supporting the communities in which employees work and live. Many employees are board members and volunteers with local organizations. Each year, the company provides more than $1.5 million in value through event sponsorship and donated advertising space in support of local nonprofits. The News Tribune also sponsors a wide variety of events throughout the year, such as: museum exhibits, fairs and festivals, performing arts, farmers' markets, parks and recreation, educational events and series, concert series and trade shows.

The Community

The Museum of Glass provides the backdrop during the annual Daffodil Marine Regatta.
The Museum of Glass provides the backdrop during the annual Daffodil Marine Regatta.

Market: A distinct community located along Puget Sound between Seattle and the state capital in Olympia, Tacoma-Pierce County is the second-largest metropolitan market in Washington State. With a population of almost 800,000, Pierce County generates more than $15 billion in annual consumer expenditures.

Once a timber, manufacturing and shipping town, new civic initiatives have transformed the city's downtown and its urban waterfront. World-class museums, hotels and theaters draw thousands to Tacoma's downtown core. The hub of activity is Tacoma's Museum District with the Tacoma Art Museum, the Museum of Glass, and the Washington State History Museum -- three museums that have been central to downtown Tacoma's transformation. Opening in 2011, the LeMay: America's Car Museum will be the largest automotive museum in North America. It will be based on the LeMay Collection, the world's largest private car collection consisting of more than 2,300 vehicles.

Growth on the Kitsap Peninsula and beyond has resulted in the need for a second Tacoma Narrows bridge, connecting Tacoma to the Olympic Peninsula. The Port of Tacoma, one of the region's economic engines, is the seventh-largest container port in North America and a major gateway to Asia and Alaska.

The military continues to grow in Pierce County. Joint Base Lewis-McChord is the largest military installation on the West Coast with an annual economic impact to the region of more than $3.0 billion.

Two private and two public universities combine with a network of community and technical colleges to provide quality education and qualified graduates.

Pierce County is a region with unsurpassed recreational opportunities at its doorstep. Puget Sound provides year-round activities from skiing, boating, hiking and swimming. At 14,411 feet high, Mount Rainier is the fifth-highest peak in the continental United States and is visited by 2 million people each year.

Tacoma-Pierce County has been named one of America's most livable cities. From its schools to its recreational opportunities, it's an ideal place to live, work and raise a family.

Location: Tacoma's spectacular natural setting on Commencement Bay, highlighted by a splendid 2-mile-long linear park along the bay and magnificently forested Point Defiance Park, is located 36 miles south of Seattle. Vancouver, British Columbia is 174 miles to the north, and Portland, Ore., is 142 miles to the south. The Pacific Coast is a two-hour drive to the west, and Mount Rainier, located in Pierce County, is a 90-minute drive to the southeast.

Transportation: The Seattle-Tacoma International Airport is located midway between Tacoma and Seattle. Interstate 5 passes through the market providing easy north/south access. State highways 16 and 512 provide good east/west access within the market. Sound Transit provides commuter rail transportation between Tacoma and Seattle. Link light rail connects the north and south ends of downtown with stops at major business, cultural and shopping hubs.

City Population:
Pierce County: 797,212; Tacoma: 199,648.

City Households:
Tacoma / Pierce County: 77,571 / 288,748

Pierce County: 298,592
Tacoma: 78,591

Household Growth Rate:
Pierce County: 7.5% (2009-14)
Tacoma: 3.0% (2009-14)

In Pierce County:
High School 29.9%
Some College 28.5%
Associate Degree: 8.1%
Bachelor's 13.7%
Graduate Degree 6.8%

Ethnic Makeup:
In Pierce County:
White: 76.3%
Black: 6.8%
Asian: 5.8%
Hispanic: 7.6%
American Indian/Alaska Native: 1.5%
Native Hawaiian/Pacific Islander: 0.9%
Other: 2.9%
Two or More Races: 5.9%

Median Age: 35.9

Average Household Income: $70,555

Median Home Price: $221,000

Average Rent: $790 for a two-bedroom apartment.

The Chambers Bay Golf Course with host the 2015 U.S. Open Championship.
The Chambers Bay Golf Course with host the 2015 U.S. Open Championship.

Climate: Tacoma has a reputation for rain. In truth, it's cloudy and overcast much more than it is rainy. Average annual rainfall is only 40 inches, far less than that of other major metropolitan areas in the United States. It rarely snows. Typical summer afternoon temperatures range in the 70s and low 80s with average winter temperatures in the 40s. The warming influence of Puget Sound and the protection of the Cascade mountain range give Tacoma its mild climate.

Major Employers/Industries: Joint Base Lewis-McChord, Local Public School Districts, Washington State, Multicare Health System, U.S. Army Madigan Hospital, Franciscan Health System, Pierce County government, Washington State higher education, Washington State National Guard, City of Tacoma, Emerald Queen Casino, The Boeing Company, Wal-Mart, Fred Meyer, Tacoma Public Utilities, U.S. Postal Service, Costco, Safeway, State Farm Insurance, Pierce Transit, Longshore Labor Union, Intel Corp., Army & Airport Exchange Service, Davita, Russell Investments, Puyallup Tribe, Milgard Manufacturing, Comcast, VA Puget Sound Health Care Systems.

Major Retailers: Macy's, Fred Meyer, Costco, Safeway, Target, Albertsons, Home Depot, Lowe's, Walgreens, Macy's, Nordstrom, JCPenney, Rite Aid, Best Buy, Sears, Top Food & Drug, QFC.

Higher Learning: University of Washington Tacoma; Pacific Lutheran University; University of Puget Sound and Evergreen State College.

Culture: Broadway Center for the Performing Arts, Tacoma Symphony Orchestra, Tacoma Philharmonic, Tacoma City Ballet, Tacoma Opera, Northwest Sinfonietta, Tacoma Little Theatre, Tacoma Musical Playhouse, Museum of Glass, Tacoma Art Museum, Karpeles Manuscript Library Museum, LeMay: America's Car Museum, Washington State History Museum, Children's Museum of Tacoma, Fort Lewis Military Museum.

Sports: Tacoma Rainiers (AAA Baseball, farm team for Seattle Mariners); Pacific Lutheran University and the University of Puget Sound. The News Tribune's award-winning sportswriters cover professional football, baseball and soccer in Seattle as well as University of Washington sports. Seattle's proximity means that many South Sound fans attend Seattle sporting events.

Major Annual Events: Daffodil Festival and Parade; Puyallup Spring Fair; Meeker Days Festival; Taste of Tacoma; Tacoma Freedom Fair & Air Show; Ethnic Fest; The Puyallup Fair; Commencement Bay Maritime Fest; Pierce County Fair; Sound to Narrows; Festival of Trees; ZooLights; Fantasy Lights; Zoobilee.

Mount Rainier towers majestically over Tacoma.
Mount Rainier towers majestically over Tacoma.

Tourist Attractions: Mount Rainier National Park; Museum of Glass; Chihuly Bridge of Glass; Tacoma Art Museum; Washington State History Museum; Union Station; Chambers Bay Golf Course; LeMay: America's Car Museum; Job Carr Cabin Museum; Broadway Center for the Performing Arts; Point Defiance Park; W.W. Seymour Botanical Conservatory; Working Waterfront Maritime Museum; Lakewood Gardens; Fort Lewis Military Museum; Erza Meeker Mansion; Northwest Trek Wildlife Park; Pioneer Farm Museum & Ohop Indian Village.

Recreation: Tacoma-Pierce County is perfectly situated for outdoor recreation. Puget Sound offers a perfect venue for boating, sailing, fishing, kayaking and beachcombing.

Mount Rainier towers over the local landscape and the national park offers climbing, hiking, camping and wildlife watching. Two other national parks -- Olympic and North Cascades -- are an easy drive away. Point Defiance Park is home to the Point Defiance Zoo and Aquarium, floral gardens and more than 11 miles of trails, beaches and a boat launch on Puget Sound. The parks along Ruston Way on Tacoma's waterfront make a great place for walking, picnics and watching the ships come into the Port of Tacoma. In addition to fishing for salmon and steelhead in Puget Sound, local anglers can fish for rainbow and brown trout, kokanee, largemouth and smallmouth bass, yellow perch, catfish, crappie and sunfish in more than a dozen lakes in the immediate area. Crystal Mountain Resort is the state's highest and best ski area. Other outdoor opportunities include 25 public and private golf courses, and indoor and outdoor climbing. More than 71 federal, state and local parks offer activities such as biking, hiking, swimming, camping, boating, and wildlife watching.

Nightlife: The waterfront, downtown and 6th Avenue districts have lively entertainment and restaurant venues. Dining choices are wide, for price range, style of food and atmosphere.

Claim to Fame and Fun Trivia:

Famous Citizens:

Area Information:
Tacoma Regional Convention & Visitor Bureau

Recent Issues of the Newspaper:
If you live in the area or are visiting, enter The News Tribune's main lobby to purchase back issues of the newspaper. Papers can also be sent through the mail. Contact us at 253-597-8715 or 253-597-8723.

This profile was last updated on March 10, 2011

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