Founded: On Feb. 3, 1857, the first issue of The Sacramento Bee (then The Daily Bee) was published. James McClatchy, one of the first editors, eventually came to own the paper and left his imprint on policies, values and character that remain today. Throughout the years his descendants played a crucial role in running the newspaper, including his sons Charles Kenny McClatchy and Valentine Stuart McClatchy, and Charles’ daughter, Eleanor McClatchy.
Today, under the leadership of Publisher and President Cheryl Dell, the Bee’s innovative spirit can be seen in the paper’s introduction of new ideas for news coverage and products, which have made it recognized nationally as a leader in the industry. And, while the newspaper industry is dramatically different from the 1850s, a commitment to its early principles is still a driving force in the Bee’s personality of today.
Distinction: As the region’s leading media company, the Bee’s print, online and direct mail products reach 98 percent of the Sacramento market. The Bee has won five Pulitzer Prizes and is consistently recognized with industry awards for superior journalism.
Market: The Sacramento market is defined as the Sacramento-Arden Arcade-Roseville Core Based Statistical Area (CBSA). With a growing population of more than 2.2 million residents spread over Sacramento, Placer, El Dorado and Yolo counties, the region is one of California's largest.
Circulation Area: The Bee’s circulation area covers the Northern Sacramento Valley and surrounding areas: Redding east to Lake Tahoe and west to the San Francisco Bay Area. The Bee is available seven days a week both in print and online and in several digital formats, including on the web at sacbee.com, in a subscription-based e-edition and mobile delivery.
Customers: The Bee, in print and online, reaches 39.5% of adults in the Sacramento region every day and 45.9% of all adults each Sunday. The Bee reaches 61% of all adults in the region every week.
Site: The Sacramento Bee Building is centrally located in downtown Sacramento on the corner of 21st Street and Q Street. Built in 1889, the five-story building housed the Buffalo Brewery, which closed down in 1942. In 1952, the Bee moved its operations here, where along with printing and packaging of the newspaper, all the news and business functions happen.
Readership: The Bee has an average daily readership of 553,192 and a Sunday readership of 666,458 (Scarboroug Research 2010).
Circulation: The Bee has an average daily circulation, Monday through Saturday, of 217,040 and a Sunday circulation of 266,542 (ABC Publisher's Statement, March 2010).
Size: Averages 112 pages daily; 180 pages Sunday.
Single-Copy Sales: 9.0% daily; 13.8% Sunday.
Production: Runs three GOSS Metroliners manufactured in 1981; one GOSS Colorliner manufactured in 1989. New controls were added from Harland Simon.
Color: Current color capacity is 16 full color and four spot color on 56 pages. In September 2006, the Bee will add additional color towers that will increase capacity to 32 full color on 56 pages.
Website: Sacbee.com (www.sacbee.com) is the region's leading website where you will find news and shopping 24 hours a day, seven days a week.
Average Monthly Page Views/Unique Visitors: In an average month, there are more than 20 million page views at sacbee.com.
Newsroom Staff: 185 full- and part-time journalists.
Bureaus: The Sacramento Bee has a state Capitol Bureau.
Well-Known Newsroom Personalities: Local columnist Marcos Breton; political columnist Dan Walters; sports columnists Ailene Voisin.
Community Involvement: The Sacramento Bee has a long history of giving to its community. Each year, the Bee provides financial, material and volunteer assistance to nonprofit organizations in the region whose missions fit within five areas of emphasis: arts, children at risk, diversity, environment and literacy.
In addition, the Bee has created several signature projects that support the community.
The Sacramento Bee is also a proud supporter – and participant – in many of the Sacramento region’s most successful events, including the California State Fair, Festival de la Familia, Jazz Jubilee, the Pacific Rim Street Fest and 2nd Saturday.
Market: The population of Sacramento is growing in record numbers, and it's easy to see why. The capital city of California offers a quality of life found in few other major metropolitan areas. The region's lower cost of living and less crowded environment is reinforced by a community of highly regarded schools and universities. Now factor in a lifestyle that families, professionals and retirees can all enjoy equally and affordably, and it's easy to see why this market's growth curve is headed off the charts. Compared to the nation, the Sacramento market is younger, wealthier and more educated. Additionally, Sacramento is recognized as one of the most diverse cities in the United States.
Location: Sacramento is located approximately 90 miles northeast of San Francisco, and 90 miles southwest of Lake Tahoe. It is 383 miles north of Los Angeles. The elevation is 17 feet.
Transportation: The city is easily accessible from all directions. Interstate 80 and U.S. Highway 50 run east/west; Interstate 5 and U.S. Highway 99 run north/south. Sacramento International Airport (SMF) is served by all major airlines. Train service is also offered to and from several cities in California and the Pacific Northwest by Amtrak.
Population: More than 2.2 million in the metropolitan area, which consists of Sacramento and parts of Yolo, Placer and El Dorado counties.
Household Growth Rate: The Sacramento CBSA* is projected to grow its households by 10.2% by the year 2014. Total population is projected to grow by 10.4% by the year 2010.
(*Core Based Statistical Area, as defined by the Federal Government, comprises the four counties of Sacramento, Placer, El Dorado and Yolo.)
High School Graduates: 28.2%
Some College: 36.8%
College Graduate: 15.3%
White (Non-Hispanic): 66.5%
African American (Non-Hispanic): 5.0%
Asian (Non-Hispanic): 6.2%
Other (Non-Hispanic): 5.7%
Median Age: 43.1 years
Average Income: $60,126
Median Home Value: $296,031
Average Rent: $924 per month for two-bedroom apartment.
Climate: Sacramento enjoys mild year-round temperatures. Summers are dry with little humidity and an abundance of sunshine. Winter can be cool and sometimes rainy. Average annual rainfall is 17.18 inches with an average temperature in January of 53.5 degrees and an average temperature in July of 88 degrees.
Major Employers/Industries: State of California; Kaiser Permanente; UC Davis Health System; Intel; Hewlett Packard.
Major Retailers: Target; IKEA; Wal-Mart; Macy’s; Nordstrom; Raley’s.
Higher Learning:; University of California, Davis; California State University, Sacramento; McGeorge School of Law, Drexel University.
Culture: Crocker Art Museum, oldest museum west of the Mississippi; Mondavi Center for Performing Arts; Wells Fargo Pavilion, home to the Sacramento Theatre Company and the California Musical Theatre producing year round Broadway musicals as well as hosting national traveling Broadway shows; Other cultural attractions include the Sacramento Philharmonic, Sacramento Ballet, and Sacramento Opera.
Sports: NBA Sacramento Kings; AAA Baseball Sacramento River Cats; United Football League's Sacramento Mountain Lions.
Major Annual Events: California State Fair, Jazz Jubilee, Festival de la Familia, Pacific Rim Street Fest, Placer County Strawberry Festival, Run to Feed the Hungry, Susan G. Komen Race For The Cure.
Tourist Attractions: State Capitol; Sutter’s Fort; Old Sacramento; California State Railroad Museum; California State Fair (Aug/Sept); Folsom Lake; American River Parkway; William Land Park.
Recreation: In a city bound by two rivers, the American and the Sacramento, water recreation tops the list for outdoor activities: Salmon and steelhead fishing, river rafting, boating – all can be done on the 1,000 miles of waterways around Sacramento and the Delta. Nearby Folsom Lake and Lake Natoma offer sailing and windsurfing.
Sacramento municipal golf courses provide the surrounding community with 540 acres of quality fairways and greens. More than 120 city parks encompassing more than 2,000 acres provide outstanding natural and developed parklands.
Nightlife: The revitalization of downtown Sacramento has generated a surge of restaurants, nightclubs, comedy clubs, live music venues and much more throughout the region. Among the more popular hot spots are The Esquire Grill, Spataro, 815 L, The Park Lounge, Lucca, Mikuni and Morton’s. The growing communities of Folsom, Roseville and Elk Grove also offer many restaurants to choose from.
Claim to Fame:
Sacramento Famous Firsts:
Area Information: Contact the Sacramento Convention and Visitor’s Bureau at www.discovergold.org.
Recent Issues of the Newspaper: Back copies are available for up to one year after their publication date. For back copies older than one year, please contact The California State Library at 916-654-0261. Back copies can be purchased by mail or at The Sacramento Bee's Front Counter at 2100 Q Street in Sacramento from 8 a.m. to 5 p.m. Monday through Friday.