The McClatchy Company
Newspapers
Tri-City Herald
333 W. Canal Drive
Kennewick, WA 99336-3811
509-582-1500 or 800-874-0445
www.tricityherald.com

 

The Paper

Motto: Voice of the Mid-Columbia

Founded: Vo1. 1, No. 1 of the first daily newspaper in the history of the Tri-Cities hit the streets on the afternoon of Nov. 13, 1947. It was born from the Pasco Herald, a 10-page weekly with a circulation of 2,000 that had been acquired a month before, on Oct. 1, 1947, by Glenn C. Lee and Robert Philip.

The Tri-City Herald is the latest and longest lived in a series of newspapers that have served the Tri-Cities since the 1880s. They included the News-Recorder, the Columbia Courier, the Twin City Reporter, the Pasco Express, the Kennewick Courier-Reporter, the Benton County Advocate and the Pasco Empire -- all weeklies. They either competed with or succeeded one another.

For 13 years beginning in 1950, the Tri-City Herald had competition from a second daily newspaper. The Pasco-based Columbia Basin News was subsidized by the International Typographical Union (ITU), which helped bankroll the News after the union became embroiled in a labor dispute with the Tri-City Herald.

The McClatchy Company purchased the Tri-City Herald from its local owners in October 1979. The newspaper converted from afternoon to morning delivery in September 1984 and added a Sunday edition in August 1987 to make the Tri-City Herald a seven-day daily. Teamwork and a strong connection to the community inspire innovation and collaboration. The Tri-City Herald is consistently making improvements to serve and engage readers and customers.

Key Executives:
Gregg McConnell, President and Publisher
Laurie Williams, Executive Editor
Dave Gilchrist, Advertising Director
Chris Sivula, Editorial Page Editor
Jerry Hug, Finance Director
Andy Perdue, Interactive Media Director
Richard Krasner, Operations Director

General Hiring Contact: Human Resources Department, 333 West Canal Drive, Kennewick, WA 99336. E-mail to Kelly Nite, human resources manager, at knite@tricityherald.com.

Market: The Tri-Cities is made up of four cities (Kennewick, Pasco, Richland and West Richland) spanning two counties and three rivers. Community values of quality education, strong work ethic, generosity and good quality of life keep Tri-Citians motivated to thrive economically. The Tri-City Herald serves as the "Voice of the Mid-Columbia" with an editorial page mission of making the community stronger and doing what's best for the Tri-Cities' long-term future. The newspaper is a partner with many nonprofit agencies, especially those supporting literacy, children, economic development and the arts.

Circulation Area: The newspaper's circulation area -- and the Tri-City retail market -- encompasses outlying towns up to 90 miles away, including Walla Walla, Sunnyside, Othello, Moses Lake and Hermiston, Ore.

Customers: Tri-City Herald readership is above average compared with other markets surveyed by Belden Associates. Local newspaper readership is especially strong among college-educated adults age 35 and older.

Site: The Tri-City Herald moved into a new 46,416-square-foot office building in May 2004. It is nearly double the size of the old building and adjacent to the original location. The office is in downtown Kennewick and features river- and desert-theme décor, Herald photography, lots of natural light, modern efficiencies.

Readership: 55% of Tri-City adults read the Tri-City Herald on the average weekday and 63% of adults read the Sunday edition. (Belden Associates 2003 Tri-City market study)

Circulation: Total average paid circulation daily is 37,091 (Monday-Saturday) and Sunday is 40,006.

Size: The average daily newspaper size is 40 pages, while the average Sunday edition is 80 pages, plus inserts.

Single-Copy Sales: 9.3% of daily and 12.8% of Sunday circulation is from single-copy sales.

Production: The Tri-City Herald installed its first new press in 1992, a $6 million M.A.N. Roland, which allows for high-quality color reproduction.

The Tri-City Herald was one of the first newspapers in the nation to become fully paginated -- building the entire page on the computer. The first fully paginated edition was published on Nov. 18, 1994. Another technological advancement -- digital photography -- was integrated in 1997. In April 1999, the Herald installed a fully integrated computer system to bring advertising, graphics and photos together more efficiently.

Continuing the role as one of the McClatchy newspapers that tests new technology, the Tri-City Herald converted to “direct-to-plate” production in November 2000. When a page is done, the newsroom copy editor hits a button that sends the page to a platesetter, which uses a laser to etch the stories, headlines, photos and ads onto the metal plate that goes on the press. The previous method involved printing out film of the pages, which then were burned onto plates. The direct-to-plate process saves considerable time and money in the production process.

In April 2001, the Tri-City Herald converted from 54-inch-wide newsprint to 50-inch-wide newsprint. This allowed for a major redesign and the addition of several weekday feature sections. The newspaper converted to 48-inch-wide newsprint in February 2007.

Color: In a 40-page newspaper, there are 20 full-color positions and three spot colors. The larger the newspaper, the more color ink is available.

Newspaper Website: www.tricityherald.com

Average Monthly Page Views/Unique Visitors: 2.5 million page views and 312,000 unique visitors per month.

Other Websites:

Bureaus: The Tri-City Herald has a bureau in Olympia, Wash., that is staffed during the legislative session.

Major Awards: The Tri-City Herald is dedicated to quality journalism for the betterment of the community. In the end, the community's support is the only award that counts. But the Tri-City Herald is proud to be recognized annually by the newspaper industry.

2010
  • Society of Professional Journalists (SPJ)
    • Six awards, including a first place for feature writing in the under 50,000 circulation category
  • Associated Press
    • Instant Citation for cooperation with the Associated Press
2009
  • National Press Photographers Association (NPPA)
    • Fifteen awards in Region 11, which includes Washington, Oregon, Alaska, British Columbia, Yukon Territory, Belarus, Estonia, Kazakhstan, Kyrgystan, Lativa, Lithuania, Russian Federation, Tajikistan, Ukarine and Uzbekistan.
  • Associated Press
    • Six awards from the Associated Press
2008
  • Religion Newsriters Association
    • First place in a national competition sponsored by the association
  • National Press Photographers Association (NPPA)
    • Seventeen awards, including four first-place prizes, in the 25,000 to 65,000 circulation category.

Major Advertisers: The Tri-City Herald has a strong advertiser base and maintains positive relationships with businesses. Major advertisers include Windermere Real Estate, McCurley Integrity Dealerships and other auto dealers; national chains including Macy's; Verizon; Yoke's Fresh Markets, a regionally owned grocery store chain; Thomas Furniture; Ranch & Home; and area hospitals.

Creative Ventures: The Tri-City Herald's interactive media department works closely with the newsroom and other departments. The collaboration results in innovative online offerings such as video support of breaking news stories not normally found at a mid-sized newspaper.

Special Publications: Wine Press Northwest is a quarterly consumer magazine mailed to subscribers worldwide. The full-color, glossy publication started in 1998 and has a press run of 6,000. Wine Press exclusively covers the Pacific Northwest wine industry -- Washington, Oregon, Idaho and British Columbia -- including articles on winemakers, wine touring, reviews of new releases, wine and food matching, advice for beginners and blind judging of varietals. It is produced by the Tri-City Herald's interactive media department and printed at Journal Graphics in Portland, Ore. Annual subscriptions cost $20. The magazine's website is www.winepressnw.com.

The Tri-City Herald's advertising department produces several special sections throughout the year, including Parade of Homes, spring and fall Home & Garden, season-opening sections for the three pro sports teams and many others. For more information on special publications, call Advertising Director Dave Gilchrist at 509-582-1460.

Well-Known Newsroom Personalities: Our newsroom personalities primarily gain their popularity from blogs, video casts and specialty publications. State government reporter Michelle Dupler writes the "East of the Curtain" blog. Andy Perdue, Wine Press Northwest editor and interactive media director, is in demand as a speaker about the wine industry and is known for his weekly online wine cast. Eric Degerman, online managing editor, is host of sportstricities.com video shows -- especially popular during high school football season. Chris Sivula, editorial board editor, also writes a blog called "Inside Opinion."

Community Involvement: The Tri-City Herald's signature event is Kids Day, with a special edition of the newspaper sold in advance and on the street. The Kids Day partner is Catholic Family & Child Service and proceeds support local programs serving fragile children of all faiths and ethnicities. Kids Day started in 2004. The Tri-City Herald also is a strong supporter of the Children's Reading Foundation of the Mid-Columbia, Junior Achievement, Hispanic Academic Achievers Program, Afro-Americans for an Academic Society, Tri-City Development Council (TRIDEC), Tri-City Regional Chamber of Commerce and Washington State University Tri-Cities.

The Community

Market: The Tri-Cities is located in an arid desert about 200 miles southeast of Seattle and just 30 miles north of the Oregon border. In addition to the cities of Kennewick, Pasco, Richland and West Richland, the community spans Benton and Franklin counties. Three rivers form the heart of the Tri-Cities: the Columbia River, Snake River and Yakima River. The community's diversity ranges from scientists to migrant workers. In addition to Hanford, the Tri-City economy is strongly tied to agriculture. Crops include wheat, wine grapes, asparagus and apples. The Tri-City retail hub draws shoppers from a 90-mile area.

Location: Major highways make it easy to drive from the Tri-Cities to several major metropolitan areas.

• Seattle -- 227 miles
• Portland, Ore. -- 214 miles
• Spokane, Wash. -- 134 miles
• Boise, Idaho -- 292 miles
• Vancouver, British Columbia -- 356 miles

Transportation: The Tri-Cities Airport in Pasco is the third-largest in the state. Airline service includes Horizon/Alaska Air to Seattle and Portland, United Express/SkyWest to Denver and San Francisco, Delta Connection/SkyWest to Salt Lake City and Allegiant Air to Las Vegas, Phoenix and Minneapolis. Ben Franklin Transit offers bus service plus "dial-a-ride" for the elderly and disabled. Greyhound Bus Lines has stations in Pasco and Prosser. Amtrak has a train station in Pasco. The Tri-City area is well connected to the region by several major highways, including Interstate 82, which links to I-90 (to Seattle) and to I-84 in Oregon (to Portland); federal highways 395 and 12; state highways 240, 14 and others.

City Population: The Richland-Kennewick-Pasco metropolitan statistical area has 218,600 residents, according to the 2005 Washington state population estimate. This is 14% population growth since the 2000 Census.

• Benton County -- 169,300
   Kennewick -- 67,180
   Prosser -- 5,110
   Richland -- 47,410
   West Richland -- 11,670
• Franklin County -- 72,700
   Pasco -- 54,490

City Households: Approximately 77,000 households in 2006.

Household Growth Rate: Estimates are 81,000 households by 2010.

Education: 31% high school graduates, 31% some college, 28% college graduate or post-graduate degree.

Ethnic Makeup: Tri-City MSA population by race/ethnicity, according to the 2000 Census: 81% white, 28% Hispanic origin, 11.3% other race, 2.9% two or more races, 2.7% Asian, 1.3% Black, and 1.0% American Indian or Alaska Native.

Median Age of Adults: 44 years. 59% of adults are married and 44% have children at home under age 18.

Median Household Income: $59,323.

Median Home Value: $198,500. 74% of Tri-City adults own a home.

Average Rent: A surge in apartment construction in the past few years has provided several new complexes throughout the Tri-Cities. In spring 2009, the average monthly rent for a one-bedroom apartment was about $723.

The Yakima River, a tributary of the Columbia in eastern Washington, provides irrigation for the dry but fertile surrounding farmland.
The Yakima River, a tributary of the Columbia in eastern Washington, provides irrigation for the dry but fertile surrounding farmland.

Climate: The Tri-Cities has about 300 days of sunshine a year and is in an arid desert complete with tumbleweeds. The average annual rainfall is 6 inches. Summers are hot and dry, with a July average high of 94 degrees and low of 61 degrees. Winters are cold and dry, with a January average high of 44 degrees and low of 32 degrees.

Major Employers/Industries: Battelle/Pacific Northwest National Laboratory, Fluor Hanford, Tyson Fresh Meats, Con Agra Lamb Weston, Lockheed Martin Information Technology, Energy Northwest, U.S. Department of Energy, Broetje Orchards, AgriNorthwest, hospitals and local governments.

Major Retailers: Macy's, JC Penney, Sears, Burlington Coat Factory, Gap, Old Navy, Toys R Us, Target, Pier One Imports, Bed Bath and Beyond, Michael's, Craft Warehouse, Walgreen's, Rite Aid, PetSmart, Office Depot, Circuit City, Fred Meyer, Albertsons, Home Depot, Lowe's, Wal-Mart, Abercrombie & Fitch, American Eagle Outfitters, The Children's Place, Eddie Bauer, Barnes & Noble Booksellers, Best Buy, Office Max, Staples, Sportsman's Warehouse and more. Opened in 2007: Talbots, Chico's and Coldwater Creek upscale women's clothing stores. Columbia Center mall in Kennewick serves a 90-mile radius and is owned by Simon Property Group. Higher Learning: Washington State University Tri-Cities branch campus in Richland offers graduate degrees and four-year degrees, including some in conjunction with Columbia Basin (Community) College in Pasco. Other universities within a two-hour drive include Washington State University in Pullman, Whitman College and Walla Walla University in Walla Walla, Heritage University in Toppenish and Central Washington University in Ellensburg.

Culture: The Tri-Cities has about 20 small museums and art galleries. The most prominent are the Allied Arts Gallery and CREHST (Columbia River Exhibition of History Science and Technology), which includes a permanent detailed display on the history of the Hanford Nuclear Reservation. Community music and theater groups put on several performances per year. This includes the Academy of Children's Theatre, the Richland Players, the Richland Light Opera, the Mid-Columbia Symphony and the Mid-Columbia Ballet. The community college has several productions, including an outdoor summer theater, and the high schools have strong arts programs resulting in quality plays and concerts.

Sports: Strong community support for youth and high school sports, with many boys and girls teams performing well at the state level. Stellar athletic facilities bring many regional and state tournaments to the Tri-Cities. Minor league sports teams are the Tri-City Americans hockey club (Western Hockey League), Tri-City Dust Devils baseball team (Northwest League of Professional Baseball, affiliated with the Colorado Rockies) and the Tri-Cities Fever indoor football team (2005 National Indoor Football League champions).

Major Annual Events: Custer's Arts & Crafts Show, March and November; Lit Fest, May-June; Cinco de Mayo; two large July 4th celebrations; Tri-City Water Follies hydroplane races, late July; Allied Arts Sidewalk Show, late July; Benton-Franklin Fair & Rodeo, late August; Fiery Foods Festival, September; Parade of Homes, September; and various wine events year-round.

Hydroplane racing is popular in the Tri-Cities.
Hydroplane racing is popular in the Tri-Cities.

Tourist Attractions: The Tri-Cities is in the heart of Washington wine country, with more than 160 wineries within a two-hour drive. The Playground of Dreams in Kennewick's Columbia Park is a popular stop for families with young children.

Efforts are under way to construct the Hanford Reach Interpretive Center, a regional aquatic center and to preserve Hanford's B Reactor as a public museum.

Recreation: With 300 days of sunshine, the Tri-Cities has a lot of offer those who enjoy the outdoors. The community has 99 public parks and 10 golf courses -- with nearly year-round play available. The Columbia, Snake and Yakima rivers offer boating, water sports and fishing. The 22-mile paved Sacagawea Heritage Trail is popular with bicyclists, runners, walkers and roller bladers. Hunting and hiking opportunities also abound.

Nightlife: Several wine bars and winery tasting rooms offer classy evening entertainment.

Claim to Fame: The federally operated Hanford Nuclear Reservation is north of Richland. The "area"; as it's called by locals, has an intriguing history based in the secrecy of World War II's Manhattan Project and the Cold War. The 560-square-mile Hanford site is where the plutonium was made for the world's first atomic explosion in New Mexico and for the "Fat Man" atomic bomb dropped on Nagasaki, hastening the end of World War II. Plutonium production stopped in the 1980s. Hanford now is a massive cleanup and environmental restoration project, employing thousands of workers and scientists. Hanford has been a major part of the Tri-City economy from the day in 1944 when 50,000 workers converted a small farming town into a government metropolis.

Famous Citizens:

Trivia: The Lewis & Clark Expedition camped at the confluence of the Columbia and Snake rivers -- modern-day Pasco -- in October 1805 on the way to the Pacific Ocean.

Area Information: Tri-Cities Visitor & Convention Bureau, www.visittri-cities.com, 800-254-5824.

Recent Issues of the Newspaper: Tri-City Herald customer service department, 509-582-1500 or 800-874-0445.

(This profile was last updated on Aug. 8, 2011)

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