The McClatchy Company (NYSE: MNI) today reported that consolidated advertising revenues in August 2006 decreased 0.3% and total revenues were down 1.1% compared to pro forma revenues (including the addition of newspapers purchased in the Knight Ridder acquisition). Year-to-date pro forma advertising revenues grew 1.3% and total pro forma revenues were up 0.3%.
Advertising revenue performance at the Company's newspapers is summarized in McClatchy's statistical report that follows.
The McClatchy Company is the second-largest newspaper company in the United States, with 32 daily newspapers and approximately 50 non-dailies. McClatchy-owned newspapers include the (Minneapolis) Star Tribune, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer. In addition, McClatchy has a robust network of valuable internet assets, including leading local websites in each of its daily newspaper markets, offering readers information, comprehensive news, advertising, e-commerce and other services. The company also owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development; Real Cities (http://www.RealCities.com ), the largest national network of city and regional web sites, operating in more than 110 U.S. markets, and is part owner of CareerBuilder, the nation's largest online classified employment listing service. McClatchy also owns 25 percent of Classified Ventures, a newspaper industry partnership that includes such online classified web sites as cars.com and apartments.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI.
The McClatchy Company
Consolidated Statistical Report
(In thousands, except for preprints) August
Combined Print Only
*Pro Forma % *Pro Forma %
Revenues - Net: 2006 2005 Change 2006 2005 Change
Advertising
Retail $74,673 $73,427 1.7% $72,944 $72,404 0.7%
National 16,916 18,285 -7.5% 15,311 17,343 -11.7%
Classified Total 74,746 76,278 -2.0% 61,888 64,734 -4.4%
Automotive 17,299 18,810 -8.0% 15,202 17,107 -11.1%
Real Estate 22,561 20,556 9.8% 20,880 19,095 9.3%
Employment 26,945 28,658 -6.0% 18,404 20,862 -11.8%
Other Class 7,941 8,255 -3.8% 7,401 7,669 -3.5%
Direct Marketing 13,286 12,100 9.8% 13,286 12,100 9.8%
Other Adv Rev 106 159 -33.3% 106 159 -33.3%
Total
Advertising $179,727 $180,249 -0.3% $163,535 $166,740 -1.9%
Circulation 26,382 27,910 -5.5%
Other 5,624 6,016 -6.5%
Total Revenues $211,733 $214,175 -1.1%
Memo: Online Only
Advertising
Revenue $16,192 $13,509 19.9%
Advertising Revenues
by Market:
California $32,909 $32,326 1.8% $30,961 $30,544 1.4%
Carolinas 31,694 31,937 -0.8% 28,582 29,585 -3.4%
Florida 24,142 23,850 1.2% 22,263 22,467 -0.9%
Midwest 42,669 45,869 -7.0% 38,823 42,299 -8.2%
Northwest 18,325 17,193 6.6% 16,724 15,979 4.7%
Texas 15,776 15,145 4.2% 14,708 14,348 2.5%
Other 14,212 13,929 2.0% 11,474 11,518 -0.4%
Total
Advertising $179,727 $180,249 -0.3% $163,535 $166,740 -1.9%
Advertising Statistics
for Dailies:
Full Run ROP
Linage 2,818.1 2,870.4 -1.8%
Millions of
Preprints
Distributed 655.5 574.8 14.0%
Average Paid
Circulation:**
Daily 3,058.4 3,183.4 -3.9%
Sunday 4,041.2 4,228.5 -4.4%
* Pro Forma includes Knight Ridder acquisitions.
** Reflects average paid circulation based upon number of days in
period. Does not reflect ABC reported figures.
The McClatchy Company
Consolidated Statistical Report
(In thousands, except for preprints)
August Year-to-Date
Combined Print Only
*Pro Forma *Pro Forma % *Pro Forma *Pro Forma %
Revenues - Net: 2006 2005 Change 2006 2005 Change
Advertising
Retail $647,322 $648,952 -0.3% $634,053 $641,276 -1.1%
National 159,631 169,065 -5.6% 148,268 161,103 -8.0%
Classified
Total 653,487 639,591 2.2% 547,897 555,136 -1.3%
Automotive 152,408 172,144 -11.5% 136,291 158,963 -14.3%
Real Estate 197,756 171,266 15.5% 184,586 160,244 15.2%
Employment 234,729 226,219 3.8% 163,207 170,802 -4.4%
Other Class 68,594 69,962 -2.0% 63,813 65,127 -2.0%
Direct
Marketing 124,587 106,342 17.2% 124,587 106,342 17.2%
Other Adv Rev 1,157 1,345 -14.0% 1,157 1,345 -14.0%
Total
Advertising $1,586,184 $1,565,295 1.3% $1,455,962 $1,465,202 -0.6%
Circulation 237,474 249,544 -4.8%
Other 50,736 54,867 -7.5%
Total
Revenues $1,874,394 $1,869,706 0.3%
Memo: Online Only
Advertising
Revenue $130,222 $100,093 30.1%
Advertising Revenues
by Market:
California $287,680 $273,246 5.3% $271,074 $260,166 4.2%
Carolinas 275,916 275,071 0.3% 250,560 257,204 -2.6%
Florida 239,795 229,027 4.7% 223,352 218,158 2.4%
Midwest 379,399 392,016 -3.2% 345,886 364,072 -5.0%
Northwest 149,091 145,018 2.8% 137,059 136,114 0.7%
Texas 141,954 137,737 3.1% 132,471 131,188 1.0%
Other 112,349 113,180 -0.7% 95,560 98,300 -2.8%
Total
Advertising $1,586,184 $1,565,295 1.3% $1,455,962 $1,465,202 -0.6%
Advertising
Statistics for
Dailies:
Full Run ROP
Linage 24,366.8 24,882.2 -2.1%
Millions of
Preprints
Distributed 5,435.9 5,009.6 8.5%
Average Paid Circulation:**
Daily 3,188.8 3,300.6 -3.4%
Sunday 4,135.3 4,325.4 -4.4%
* Pro Forma includes Knight Ridder acquisitions.
** Reflects average paid circulation based upon number of days in
period. Does not reflect ABC reported figures.
