Real Cities Adds VenturaCountyStar.com, Elpasotimes.com, In-forum.com, and Roanoke.com to the Network
Today, the Real Cities Network announced the addition of four new affiliates to its national advertising network of local newspaper websites: www.VenturaCountyStar.com in Ventura, Calif.; www.espasotimes.com in El Paso, Texas; www.in-forum.com in Fargo, N.D.; and www.roanoke.com in Roanoke, Va. According to Nielsen//NetRatings custom research for August 2006, Real Cities now reaches more than 31.4 million monthly unique visitors,* representing 20 percent of the active internet population.
The addition of these four award-winning newspaper websites to our national network expands our offering to advertisers, making it easier to buy the high quality audiences delivered by local news sites with a single phone call, said David Fitzpatrick, vice president of sales. This growth serves to extend our value proposition of delivering national reach and local relevance.
According to the 2006 Power User Study conducted by Minnesota Opinion Research Inc. (MORI) for the New Media Federation of the Newspaper Association of America, "Newspaper website users remain Power Users: They are demographically more desirable to advertisers and more online-intensive than other users of the internet. Newspaper websites provide an efficient channel for reaching this attractive audience."
The Ventura County Star and VenturaCountyStar.com are delighted to join the Real Cities Network. The relationship will help us extend our overall reach and create awareness for our products and services to national advertisers who are seeking exposure in Southern California and the Los Angeles DMA, said John L. Kunze, director of digital media for Ventura County Star, one of E.W. Scripps' largest newspaper properties.
"The Real Cities Network opens doors for us with national advertisers, freeing up our team to focus on local sales," said Dan Wheeler, director of digital media for roanoke.com.
About In-Forum.com & Forum Communications:
In-forum.com is a joint effort between The Forum (Fargo, ND) newspaper, and two ABC TV affiliates WDAY-TV in Fargo, ND, and WDAZ-TV in Grand Forks, N.D. Forum Communications owns 35 newspapers in North Dakota, Minnesota, South Dakota and Wisconsin; four television stations; commercial printing operations in North Dakota and Minnesota; and is an internet service provider. For more information, visit: www.forumcomm.com
About elpasotimes.com & MediaNews Group:
elpasotimes.com offers complete online information for the El Paso and Southern New Mexico region. The El Paso Times is a MediaNews Group, Inc. paper. Media News Group is one of the largest newspaper companies in the United States situated throughout California, the Rocky Mountain region, and the Northeast. Media News Group is privately owned and operates 54 daily newspapers in 12 states with combined daily and Sunday circulation of approximately 2.6 million and 2.9 million, respectively.
About VenturaCountyStar.com & E.W. Scripps Company:
In 2005, VenturaCountyStar.com was a NAA Digital Edge finalist for Best News Site and is the leading online source for Ventura County news, entertainment and lifestyle information with approximately 350,000 unique monthly visitors, 4 million monthly page views. The Ventura County Star is owned by the E.W. Scripps Company, a diverse media enterprise with interests in national cable networks, newspaper publishing, broadcast television, interactive media, and licensing and syndication. Scripps operates 18 newspapers, six cable and satellite networks, a leading online comparison shopping services and United Media, home of PEANUTS and DILBERT. For more information regarding the Ventura County Star, visit www.VenturaCountyStar.com.
The winner of the 2006 Online Journalism Award for General Excellence and the 2006 EPpy Award for "Best Overall Newspaper-Affiliated Internet Service," roanoke.com, is the website for The Roanoke Times, located in Southwestern Virginia.
About Real Cities:
The largest national network of local news sites, the Real Cities Network is operated by McClatchy Interactive. The network includes 130+ newspaper websites owned by some of the largest newspaper companies in the industry. McClatchy Interactive is a division of The McClatchy Company (NYSE: MNI), the countrys second largest newspaper company. For more information, visit www.realcities.com.
* This is nonstandard, custom aggregation and therefore, relative rankings within a category of sites may be affected by the custom nature of this aggregation.