Real Cities Network and DotConnect Media Announce Partnership
Advertisers now have an easier way to reach the desirable demographic of newspaper website readers locally, regionally and nationally through one-order, one-bill and one-cost-per-thousand impressions.
The Real Cities Network and DotConnect Media announced a unique partnership that will form an exclusive network of local newspaper websites that deliver a combined 43 million unique visitors each month (Source: Nielsen//NetRatings, March 2007). Both organizations will maintain their separate sales forces and support personnel.
Operated by McClatchy Interactive, a division of The McClatchy Company (NYSE: MNI), the Real Cities Network includes websites owned by some of the nation's largest media corporations, including Belo Corp., Cox Newspapers Inc., Hearst Corp., The McClatchy Company, Media General, MediaNews Group, Scripps and others.
DotConnect Media, which sells local, regional and national advertising across 1,300 local suburban newspaper websites powered by TownNews.com and ZWire!, will extend its reach with national advertisers by teaming with Real Cities. Founded as AdOne in 1998 and acquired by Lee Enterprises in March 2006, DotConnect is the nation's oldest and most extensive network of local online media sites.
"One of the goals for Real Cities coming into 2007 was to expand the network's reach in the top markets, as well as boost local market penetration for specific advertisers," said David Fitzpatrick, vice president of sales for Real Cities. "The combination of sites in the DotConnect Media network allows us to do both. We are very excited about the enormous potential that lies ahead as we work with DotConnect Media to increase the size of our advertising footprint."
This partnership will allow advertisers to reach more than 1,400 local news websites. The partnership deepens Real Cities' penetration into local markets across the nation, including a stronger presence in the top 25 designated market areas (DMAs). According to Nielsen//NetRatings custom data for March 2007, the Real Cities Network reaches 31.5 million unique visitors each month, and DotConnect Media's network reaches more than 11.8 million.
"This partnership between Real Cities and DotConnect Media will offer advertisers the ability to greatly enhance their reach in local markets," said Charles Kolsky, vice president of business development for TownNews.com. "Advertisers will have one-stop shopping to more than 1,400 websites across the United States, many of them the most highly trafficked local sites in their markets."
The audience of the DotConnect Media network very closely mirrors that of Real Cities: younger, more educated and affluent. Together, the combined network will offer advertisers an even deeper reach into some of the most affluent markets in the United States, including New York, San Francisco and Boston. DotConnect Media's most popular site, http://www.nydailynews.com, attracts 2.2 million unique visitors each month (Source: Nielsen//NetRatings, March 2007).
DotConnect Media also has a strong presence in Philadelphia, St. Louis, Minneapolis and Sacramento. Advertisers will have the flexibility to choose a customized media buy by specific market, geographic footprint or other criteria within the expansive online network.
For more information about advertising with the Real Cities Network, call 1-800-236-9831, or e-mail firstname.lastname@example.org. For DotConnect Media, call Charles Kolsky at 1-309-314-6965 or e-mail email@example.com.
About the Real Cities Network
The Real Cities Network is the largest national network of local news websites and is operated by McClatchy Interactive. More than 1,400 newspapers are members of the network, representing some of the largest newspaper companies in the industry and more than 80 DMAs. McClatchy Interactive is a division of The McClatchy Company. For more information on McClatchy Interactive, visit http://www.mcclatchyinteractive.com. For more information on Real Cities, visit http://www.realcities.com.
About DotConnect Media
DotConnect Media, an expansion of the former PowerOne Media advertising network by Lee Enterprises, Inc., uses a network of daily and weekly newspapers hosted by its subsidiary, TownNews.com, combined with newspapers formerly hosted by ZWire! TownNews.com acquired ZWire! from PowerOne Media in March 2007. For more information, visit http://www.dotconnectmedia.com.
TownNews.com provides internet services to more than 1,300 U.S. newspapers, mostly smaller to midsize dailies and weeklies. TownNews.com is 83-percent-owned by Lee Enterprises, Inc., (NYSE: LEE) and is headquartered in Moline, Ill., with offices in East Greenbush, N.Y., and New York City. For more information, visit http://www.townnews.com.
About Lee Enterprises, Inc.
Lee Enterprises, Inc. is a premier provider of local news, information and advertising in primarily midsize markets, with 51 daily newspapers and a joint interest in five others, rapidly growing online sites and more than 300 weekly newspapers and specialty publications in 23 states. Lee is based in Davenport, Iowa, and its stock is traded on the New York Stock Exchange under the symbol LEE. For more information, please visit http://www.lee.net.
About The McClatchy Company
The McClatchy Company is the third-largest newspaper company in the United States, with 31 daily newspapers and approximately 50 non-dailies. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium internet assets. Its leading local websites offer users information, comprehensive news, advertising, e-commerce and other services. The company owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development. McClatchy operates Real Cities (http://www.realcities.com), the largest national advertising network of local news websites and owns 14.4 percent of CareerBuilder, the nation's largest online job site. McClatchy also owns 25.6 percent of Classified Ventures, a newspaper industry partnership that offers classified websites such as the nation's No. 2 online auto website, cars.com, and the No. 1 rental site, apartments.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI. For more information, visit http://www.mcclatchy.com.