SpokesmanReview.com Joins Real Cities Network, Builds on Existing Reach in the Pacific Northwest
The Real Cities Network announced today the addition of award-winning SpokesmanReview.com to its rapidly growing network of local news websites. With the addition of SpokesmanReview.com, the Real Cities Network continues to build on its local penetration in the Inland Northwest, specifically in the greater Spokane, Wash., region.
By adding the top local news site in Washington's second-largest city, advertisers are afforded greater reach into lucrative local markets across the country. Real Cities provides advertisers an outlet to more than 1,500 websites nationwide, providing a one-stop shop for ad placement on local news websites. The addition extends Real Cities' reach beyond 35.5 million unique visitors each month (Source: Nielsen//NetRatings, August 2007).
"Bringing SpokesmanReview.com aboard was key in expanding our reach in the Northwest," said David Fitzpatrick, vice president of sales for Real Cities. "The Spokesman-Review has been a leading source of local news for years, and we are pleased to partner with an entity that shares our commitment to the local audience."
"As the No. 1 media site in our region, we are delighted to be part of Real Cities and add our market reach to the quality audience Real Cities delivers to its advertisers," said Shaun O'L. Higgins, director of sales and marketing for The Spokesman-Review. During the past six months the SpokesmanReview.com website has averaged 343,000 monthly unique visitors (Source: Nielsen//NetRatings). In February 2006 the Newspaper Association of America recognized SpokesmanReview.com as the Best Overall News Site for newspapers of its size (100,000 to 250,000 circulation).
With the affiliation of SpokesmanReview.com also comes the newspaper's local entertainment portal, Spokane7.com. The site provides locals a deeper look into the market, focusing on movies, music, food and culture. Spokane7.com brings an additional 38,000 monthly unique visitors (Source: Nielsen//NetRatings, August 2007) and further extends Real Cities' reach with the 18- to 34-year-old audience.
The Real Cities Network includes newspaper websites owned by Advance Internet, Belo Corp., Cox Newspapers, Inc., DotConnect Media, Hearst Corp., The McClatchy Company, Media General, MediaNews Group, Scripps and others.
SpokesmanReview.com is the online edition of The Spokesman-Review, located in Spokane, Wash. The family-owned newspaper has been around for 125 years and is the largest news and information provider in the Inland Northwest. The paper is owned by the Cowles family, and William Stacey Cowles currently serves as publisher, representing the fourth generation of his family to oversee the paper. In February 2006, Spokane7.com, the newspaper's entertainment site, was named the Best Entertainment Site by the Newspaper Association of America for newspapers of its size (100,000 to 250,000 circulation). In October 2005, the site was awarded with the prestigious "General Excellence" award for medium (100,000 to 1 million monthly visitors) news sites, an annual award presented by the Online News Association. Kathleen Coleman is the newspaper's Director of Digital Operations and New Product Development.
About Real Cities
The Real Cities Network is the largest national network of local websites and is operated by McClatchy Interactive. More than 1,500 news sites are members of the network, representing some of the largest newspaper companies in the industry and more than 80 DMAs. McClatchy Interactive is a division of The McClatchy Company (NYSE: MNI), the third-largest newspaper company in the United States, with 31 daily newspapers and approximately 50 non-dailies. For more information on McClatchy Interactive, visit http://www.mcclatchyinteractive.com. For more information on Real Cities, visit http://www.realcities.com.
About The McClatchy Company
The McClatchy Company is the third-largest newspaper company in the United States, with 31 daily newspapers and approximately 50 non-dailies. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
In addition, McClatchy has a robust network of internet assets, including leading local websites in each of its daily newspaper markets, offering users information, comprehensive news, advertising, e-commerce and other services. The company also owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development; Real Cities, the largest national advertising network of local news websites, including more than 1,500 newspaper websites; and 14.4 percent of CareerBuilder, the nation's largest online job site. McClatchy also owns 25.6 percent of Classified Ventures, a newspaper industry partnership that offers classified websites such as cars.com and apartments.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI. For more information, visit http://www.mcclatchy.com.