Released: 09/15/2009

SACRAMENTO, Calif. -- The McClatchy Company (NYSE: MNI) announced today that it will introduce a new, pre-print advertising program to four of its premium growth markets, matching national retailers with shoppers who want to receive their advertising information.

Sunday Select offers national retailers an opportunity to reach more shoppers on Sunday by delivering pre-printed advertising to non-subscribers in targeted ZIP codes most valued by advertisers. The inserts are wrapped in a broadsheet editorial package called "Yes! Your Essential Shopper" and delivered only to those households that request it.

The Sunday Select program will debut in four McClatchy markets on Nov. 15 - Sacramento, Kansas City, Tacoma, Wash. and Columbia, S.C. The program could expand to other McClatchy markets in 2010.

"We're very excited about Sunday Select," said Steve Bernard, McClatchy vice president, advertising. "We're offering advertisers a wonderful opportunity to expand their footprint and influence in some of the best markets in the country and reach the most active shoppers living in those markets."

Sunday Select was developed by the Gannett Co., Inc., in 2007 and introduced to several Gannett markets over the past two years. In addition to McClatchy, two other newspaper companies - MediaNews Group and Tribune Co. - will also launch the Sunday Select program in some of their markets in 2009.

"This is the first time I can recall when the newspaper industry and national advertisers have all collaborated on the launch of new product," Bernard said. "The beauty of Sunday Select is that we're leveraging a very successful brand. National retailers are very familiar with it, they like it and they're excited about the opportunity to expand it to more communities."

A key component of the program is that consumers "opt-in" and request the product, which distinguishes it from direct mail and other free products delivered by newspapers within their markets.

The program targets households that have not subscribed to a McClatchy newspaper within the past year so as not to compete or overlap with subscribers, who also receive much of the same pre-printed advertising in their newspapers.

About McClatchy

The McClatchy Company is the third largest newspaper company in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users comprehensive news and information, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, the Charlotte Observer, and The (Raleigh) News & Observer.

McClatchy also owns a portfolio of premium digital assets, including 14.4% of CareerBuilder, the nation's largest online job site, 25.6% of Classified Ventures, a newspaper industry partnership that offers two of the nation's premier classified websites: the auto website, cars.com, and the rental site, apartments.com and 33.3% of HomeFinder, LLC which operates the real estate website HomeFinder.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI.

SOURCE The McClatchy Company

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