McClatchy to Expand 'Sunday Select' to Four New Markets
The McClatchy Company (NYSE: MNI) announced today that it will expand its Sunday Select pre-print advertising program to four new markets beginning June 6. The markets are Fresno, Calif.; Boise, Idaho; Macon, Ga., and Columbus, Ga.
Sunday Select matches national retailers with shoppers who request their advertising information. Sunday Select delivers pre-printed advertising to non-subscribers in targeted ZIP codes most valued by advertisers. The advertising inserts are wrapped in a broadsheet editorial package and delivered on Sundays only to those households that request it.
The Sunday Select program debuted in four McClatchy markets last November and will expand to five additional markets on Feb. 28. Beginning June 6, Sunday Select will reach more than 250,000 households each Sunday in almost half of McClatchy's 29 U.S. markets.
"Frankly, we can't roll out this program fast enough," said Steve Bernard, McClatchy vice president, advertising. "Our retail customers appreciate that we're delivering some of the best markets in the country and some of the most motivated shoppers living in those markets.
"And in this economy, people especially appreciate the deals, sales and savings that these retailers are promoting in their inserts," Bernard said.
A key component of the program is that consumers opt-in and sign up for Sunday Select, which distinguishes it from direct mail and other free products traditionally delivered by newspapers within their markets.
The program targets households that have not subscribed to a McClatchy newspaper within the past year so as not to compete or overlap with subscribers, who also receive much of the same pre-printed advertising in their newspapers.
The McClatchy Company is the third largest newspaper company in the United States, with 30 daily newspapers, 43 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users comprehensive news and information, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The News & Observer (Raleigh).
McClatchy also owns a portfolio of premium digital assets, including 14.4% of CareerBuilder, the nation's largest online job site, 25.6% of Classified Ventures, a newspaper industry partnership that offers two of the nation's premier classified websites: the auto website, cars.com, and the rental site, Apartments.com and 33.3% of HomeFinder, LLC which operates the real estate website HomeFinder.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI.
SOURCE The McClatchy Company