Daniel Schaub Named Corporate Director, Audience Development
SACRAMENTO, Calif. The McClatchy Company (NYSE:MNI) today named Daniel Schaub its new corporate director for audience development. Schaub has been the top circulation and audience development executive at The Sacramento Bee since 2003.
"This is an important new step in McClatchy's commitment to serving our customers, both readers and advertisers," said Bob Weil, McClatchy vice president, operations. "Dan's promotion to this key corporate role provides the necessary leadership and focus as McClatchy expands its print and digital offerings across all of our markets. Dan will be a valuable resource to our newspapers as they continue to grow audience and build on past successes."
Among his responsibilities, Schaub will help coordinate consumer marketing and distribution programs while sharing best practices McClatchy-wide, a role hes handled informally over the past couple of years.
"This new role is a personal dream come true and could not have happened at a better time," Schaub said. "I believe the next few years will be breakthrough years for McClatchy and the industry as we find ways to leverage the valuable content in all of our 29 markets."
Schaub, 52, was born and raised in Riverside, Calif. He began his newspaper career in 1981 as an independent contractor delivering the Los Angeles Times. He joined the Los Angeles Times as an employee in 1985, serving as a district manager in circulation and rising through the ranks to become the paper's director of circulation, sales and marketing.
He joined the McClatchy-owned Minneapolis Star Tribune as circulation director in 2001 and moved to The Sacramento Bee in 2003, where he served most recently as the senior vice president of audience development and membership services and also oversaw the papers marketing, consumer sales, production and distribution operations.
Over his 31-year newspaper career, Schaub has held several leadership roles within the industry. He currently serves on the Liaison Committee for the Newspaper Association of America (NAA) and the Audit Bureau of Circulations (ABC) and is a past president of NAA's Circulation Federation.
Schaub and his wife, Rene, have five children: Sarah, 31, Daniel, 25, Nikita, 23, Matthew, 15, and Abigail, 13.
The McClatchy Company is a leading news and information provider, offering a wide array of print and digital products in each of the markets it serves. As the third largest newspaper company in the country, McClatchys operations include 30 daily newspapers, community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The companys largest newspapers include The Miami Herald, The Sacramento Bee, Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer and The News & Observer in Raleigh, N.C. McClatchy is listed on the New York Stock Exchange under the symbol MNI.