Notice to California Residents – Your California Privacy Rights:

Table of Contents

1. Overview

This section of the Privacy Policy is FOR CALIFORNIA RESIDENTS and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with California privacy laws, including the California Consumer Privacy Act of 2018 (“CCPA”) and Shine the Light and to provide you with information concerning our business’s practices, both online and offline, regarding the collection, use, disclosure, and sale (if applicable) of Personal Information (as defined below) and of the rights of California consumers regarding their own Personal Information.

This Policy provides information about the categories of personal information that we collect from California residents generally, the purposes for which we use the information, the sources of the information, and the categories of third parties to whom we disclose the information for business purposes. This Policy also explains “Do Not Sell” and provides you with the ways to exercise your rights. Please use the Table of Contents for easy navigation. 

2. Information We Collect

At various times, we may collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”). We may have collected the following categories of Personal Information from consumers (when applicable) within the last twelve (12) months:

Category of Personal Information



A real name, alias, postal address, unique personal identifiers (such as device identifiers, internet protocol address, cookies, beacons, pixel tags mobile ad identifiers or similar technology, customer numbers, unique pseudonyms, user aliases, telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular customer or device), online identifier, Internet Protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.

Personal Information categories listed under the California Customer Records statute

A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Please note that some categories of Personal Information under this statute may also be included in other categories of Personal Information.

Characteristics of protected classes under California or federal law

Age (if 40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

Commercial information

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Biometric information

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

Internet or other similar network activity

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

Geolocation data

Tracking of physical location or movements.

Sensory data

Audio, electronic, visual, thermal, olfactory, or similar information.

Professional or employment-related information.

Current or past job history or performance evaluations.

Non-public education information

Education records directly related to a student that are maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

Inferences drawn from other Personal Information

Creation of a profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

This Policy does not address the following categories of Personal Information which are not covered by CCPA:

  • Publicly available information from government records.
  • Employees of McClatchy
  • De-identified or aggregated consumer information.
  • Information protected under other laws, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; 
  • Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act of 1994; or

Other information explicitly excluded from the scope of the CCPA.

3. Sources of Personal Information We Collect

We obtain the categories of Personal Information listed above from the following categories of sources:

  • Directly from you or your agent. For example, during account registration, we may ask for Personal Information such as your name, e-mail address, year of birth, gender, street address, job title and industry and related information.
  • Directly and indirectly from activity on our website. For example, we may collect Personal Information that you provide us when you comment on articles, participate in message boards, and submit images, photos, videos, or other content to the Services.

From third-parties that interact with us in connection with the Services we perform. We may receive Personal Information about you from third parties, including third party social networking services and advertising partners. We, our service providers, and other third parties with whom we do business may collect information about you from publicly available sources (e.g., social media platforms) and commercially available resources. We may combine that Personal Information with the Personal Information described above and will handle the combined Personal Information as described in this Privacy Policy. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the Services. You may also unlink your third-party account from the Services by adjusting your settings on the third-party service. We also may collect Personal Information about you from third-party business partners, publicly available sources, and our subsidiaries and affiliates.

4. Use of Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes and commercial purposes:

  • To provide you with products and services;
  • To provide you with or make available to you services provided by a McClatchy business partner or provided jointly by McClatchy and a McClatchy business partner;
  • Respond to your requests; 
  • Manage contests; 
  • Personalize the content on our services;
  • Internal auditing related to a current interaction with you and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
  • Debugging to identify and repair errors that impair existing intended functionality;
  • Short-term, transient use, provided the Personal Information that is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer's experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction;
  • Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business or service provider;Undertaking internal research for technological development and demonstration;
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us;
  • To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you;
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections;
  • To improve our website and present its contents to you;
  • To communicate with you about your account; learn about you; send you or provide you with ads, such as tailored ads, offers, or other content based on your interests;
  • To resolve disputes;
  • Collect payment information, such as your credit card number and expiration date, where appropriate to process a financial transaction you have requested; To improve, maintain, and troubleshoot our services; and
  • To comply with regulatory or legal processes.

5. Sharing Personal Information

We may share Personal Information to a third party for a business or commercial purpose. In the preceding twelve (12) months, we may have disclosed or sold the following categories of Personal Information for a business purpose or a commercial purpose:

  • Identifiers
  • California Customer Records Personal Information categories.
  • Protected classification characteristics under California or federal law.
  • Internet or other similar network activity
  • Geolocation data
  • Inferences drawn from other Personal Information

We share Personal Information with the following categories of third parties:

  • Our affiliates;
  • Business partners;
  • Service providers;
  • Government regulators;
  • Parties involved in a legal process;
  • To an entity involved in the sale of our business; and
  • Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with products or services we provide to you.

6. CCPA Consumer Privacy Rights

The CCPA provides consumers (California residents) with specific rights regarding their Personal Information. This section describes those CCPA rights and explains how to exercise those CCPA rights.

Right to Opt-Out of the Sale of Personal Information

We may share your personal information with third parties in ways that may constitute a “sale” under CCPA. At McClatchy, we are generally not in the business of selling personal information, but under the CCPA, data shared to enable interest-based advertising may constitute a sale of personal information.

In the event that we sell your Personal Information, you have the right to submit a request to opt-out of the sale of your Personal Information. You may also choose to opt-out of the sales of certain categories of Personal Information, should you choose. You may later choose to permit us to sell your Personal Information.

In the event that we sell your Personal Information and if you do not wish for us to sell your Personal Information to third parties for advertising purposes (if we sell your Personal Information), select the applicable button (or “toggle”) control from the “Do Not Sell My Personal Information” link provided. After opting out, we may continue to share some Personal Information with our partners (who will function as our service providers in such instance) to help us perform advertising-related functions such as, but not limited to, measuring the effectiveness of our ads, managing how many times you may see an ad, reporting on the performance of our ads, ensuring services are working correctly and securely, providing aggregate statistics and analytics, improving when and where you may see ads and/or reducing ad fraud. If you access this site (or app) from other devices or browsers, visit the link below from those devices or browsers to ensure your choice applies to the Personal Information collected when you use those devices or browsers.

Additionally, although clicking the “Do Not Sell My Personal Information” link will opt you out of the sale of your Personal Information for advertising purposes, it will not opt you out of the use of previously collected and sold Personal Information or all interest-based advertising. 

  • For more about targeted advertising, and how to opt out with your specific browser and device, go to the
  • To opt-out of the sharing of the information with LiveRamp on a people-based level, please click here (
  • If you wish to opt out of receiving interest-based advertising on your mobile device, please see the advertising preferences information on for iOS devices or for Android devices.
  • We participate in the IAB CCPA Compliance Framework for Publishers & Technology Companies, which means that you have the right to Opt Out of the Re-Sale of the Consumer’s Personal Information by a Downstream Participant by clicking on the link to the Signatory Identification List and then Opting Out on the Downstream Participant’s digital property.

Right to Know About Personal Information Collected, Disclosed, or Sold

You have the right to request that we disclose certain information to you about our collection, use, and disclosure of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of Personal Information we collected about you and the categories of sources for the Personal Information we collected about you.
  • Our business or commercial purpose for collecting or selling that Personal Information.
  • The categories of third parties with whom we share that Personal Information.
  • The business or commercial purpose for collecting or selling your personal information
  • The specific pieces of Personal Information we collected about you.

Right to Request Deletion of Personal Information

Subject to certain exceptions, you have the right to request that we delete the Personal Information that we collected about you. Once we receive and confirm your verifiable consumer request, we will delete your Personal Information from our records subject to certain exceptions. For example, if you are a newsletter subscriber, we are unable to delete your email. In the event that we are unable to honor a request, we will inform you of the reasons behind the decision.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

You have the right not to receive discriminatory treatment if you exercise any of the rights explained in this section of the Privacy Policy

Notice of Financial Incentive

You may have the right to receive information about the financial incentives that we offer to you (if any). 

7. Procedures for Exercising Your CCPA Consumer Rights

To exercise the CCPA consumer rights described above, please submit a verifiable consumer request to us by either:

In order to protect your Personal Information, please note that:

  • Only you or an authorized agent registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information;
  • You may only make a verifiable consumer request for access or data portability twice within a 12-month period;
  • The request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative; and
  • The description of the request must provide sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Although you may use an authorized agent to submit a request to opt-out on your behalf, we may deny a request from an authorized agent that does not submit proof with the request that they have been authorized by you to act on the consumer’s behalf.

It is important to know that you are not required to create an account with us to make a verifiable request. We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

If you have an account with us, we may deliver our written response to that account. If you do not have an account with us, we will deliver our written response through our web portal. Any disclosures we provide will only cover the 12-month period preceding your verifiable request's receipt. 

Unless a request is manifestly unfounded or excessive, we will not charge a fee to process or respond to your verifiable consumer request. If we determine that a request is manifestly unfounded or excessive, we will tell you why we made that decision and reserve the right to either refuse to act on your request or charge you a reasonable fee to complete your request.

8. California Shine the Light

Under the California “Shine the Light” law, you may also have the right to request a list of third parties to which certain personal information (as defined by California Civil Code § 1798.83) obtained through a Digital Service was disclosed by McClatchy during the preceding year for those third parties’ direct marketing purposes. If you are a California resident and want such a list, please contact the McClatchy Privacy Team at For such a request, you must put the statement “Shine the Light - California Privacy Rights” in the body of your request, as well as your name, street address, city, state, and zip code. In your request, you need to attest to the fact that you are a California resident and provide a current California address for our response. Please also indicate in your request the name of the Service(s) to which your request applies. Please note that we will not accept Shine the Light requests via the telephone or by facsimile.

9. Do Not Track

At present we do not respond to “Do Not Track” browser-based standard signals; however, we are working to honor the Global Privacy Control (GPC). We will update this section once we are able to accept and honor the GPC. To learn more about the GPC, visit the Global Privacy Control website. 

10. Changes to Our Privacy Policy

Please note that this Privacy Policy is subject to change. We recommend that you review the Privacy Policy from time to time. If we make changes to this Privacy Policy, we will update the Effective Date at the top of this page. If you disagree with any portion of this Privacy Policy, now or as amended by us, your only option is to not use the websites, mobile applications, or online services governed by it.

11. Metrics

California law may require us to compile certain metrics for the previous calendar year regarding consumer requests and responses. If required by applicable law, we will update this section accordingly.

We keep a record of requests that we received from California residents between January 1, 2020, and December 31, 2020.

12. Contact Information

If you have any questions or comments about this notice, our Privacy Policy, the ways in which we collect and use your Personal Information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

Last Updated: August 2021