Reach the audiences that matter

We’ve created sophisticated, measurable ways for local businesses and national advertisers to connect with desirable audiences in local markets and across the country.

Locally-focused advertising expertise

McClatchy offers our clients access to sought-after audiences in 29 markets and beyond via a robust suite of digital and traditional advertising solutions that can be built and scaled to help our local and regional partners grow their businesses. 

Supported by client success experts, media strategists, campaign fulfillment specialists and many others, the McClatchy team is committed to partnering every step of the way to ensure our clients make the most of their local marketing efforts. 

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We’re engaging with our communities

We’re working with local businesses and advertising partners to help make the places we call home stronger and more vibrant.

Woody Marshall The Telegraph

Engaging Stories. Well Told.

You can't thrive on traditional ads alone anymore. Brands need to create compelling, entertaining stories and share them on the digital platforms where their audiences live. The Creative Lab @McClatchy – backed by McClatchy's robust network of distribution and digital strategy experts – fills that void for brands of all sizes by capturing great narratives in the same spirit as our Pultizer Prize-winning parent organization.


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Better journalism draws a stronger audience

McClatchy proudly operates a leading media outlet in every market we serve, providing independent, award-winning journalism making our communities stronger and better informed.

Our quality news and information draws an audience more valuable to advertisers. And with all the ways we engage those audiences—print, digital, video, mobile, and more—we offer a wide variety of measurable ways to connect with them.

Learn more about our strong national footprint.

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