Effective Date: August 2021
We recommend that you carefully read this Policy, which highlights key points about our privacy practices.
We collect data. In some cases this data isn’t personal, but other times it is. We collect data for a variety of reasons, but mostly for registration. When you sign up for an account or a newspaper or an email newsletter, we need data to provide you with the service. When you use the internet to connect to us, we may collect and analyze information such as an IP address, or unique device identifiers. Like many news organizations, we want data to help deliver information and insights most impactful to our local audiences. Because we strongly believe in being open and transparent about our practices, we provide this policy. Like many organizations, we have worked hard to align our practices with the California Consumer Privacy Act and all other applicable data privacy laws and regulations.
If you have questions about our practices, please let us know at firstname.lastname@example.org. We’re here to help.
Together, we refer to all of those as the “Services.” Our “affiliates” are the publications we provide such as the Sacramento Bee, Miami Herald, Kansas City Star, etc. We may use different information about print subscribers than website visitors.
This Policy does not address the following categories of Personal Information which are not covered by CCPA (see California section for more information):
What information do we collect? It depends. If you subscribe to one or more of our products (newspapers, breaking news alerts, etc.), we must have some information. The information collected depends on the context. During registration we may collect your name, address, username, password, and email address. You may also provide us with information when you post a message on our services; sign up to receive communications from us; register for contests; participate in surveys; purchase a subscription or classified ad; or contact us with a question, comment, or request.
How we collect and store information depends on the Services you use. You can use some of the Services without providing any information aside from what is automatically collected as described below. The following is broken down by (a) information you provide to us and (b) information collected from other sources.
1.1. Information Received Directly from You
1.2. Information Collected Automatically
With Tracking Technologies in Your Web Browser and Mobile Applications (“apps”):
This section refers to data collected from your devices. We track and store data about how you visit and use McClatchy Services, particularly through our websites and apps.
The items we may log include:
We strive to track and list all the data that is collected and used by us. If you are aware of something we missed, please contact us at email@example.com and we will address the issue.
1.3 Information Collected from Other Sources
On occasion, McClatchy may obtain additional information about you from third parties such as partners, researchers, social media networks, and others. Those third parties may include:
We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.
We are always improving our products and services, and we create new features regularly. These updates sometimes require us to collect new information or use what we already have differently. If there is a significant or material change in the way we handle your personal information, we will notify you as soon as possible.
So we’ve collected information. What do we do with it?
We provide the McClatchy Services
First and foremost, we use your information to help you use and navigate McClatchy Services, such as:
We Personalize Your Experience
In addition to providing Services, we want to ensure that the experience is tailored to you. We want to better tailor content, features, and advertising, and provide you with a seamless experience across the devices you use to access the Services.
We utilize the information (e.g., the articles you read) to personalize your reading experience using technology like algorithmic recommendations and machine learning. Sometimes, we may use the information we collect (e.g., log-in credentials, IP addresses, hashed email addresses, and unique mobile device identifiers) to locate or attempt to locate similar unique users across multiple browsers or devices (such as smartphones, tablets, or computers) or work with providers that do this. This is how we personalize your experience when using our services and providing content based on your interests or other demographics; articles you might be interested in and de-emphasize articles you’ve already read. We also show you prices, promotions, products, or services we believe you’ll find interesting, based on demographic and usage data.
We Allow You to Share User-Generated ContentWe allow you to share content and information from our publication via social media, email, and other means. Any information you disclose in your content becomes public.
We Create, Research and Analyze Products and Services
We analyze data on our users’ subscription, purchase, and usage behaviors. This helps us make business and marketing decisions such as ideal price points for our products and services.
We Carry Out Administrative Tasks
The above activities can involve outside companies, agents, or contractors (“service providers”) with whom we share your personal information for only these purposes.
We Offer Contests, Sweepstakes, and Other Promotions
You can take part in our sweepstakes, contests, and other promotions. Some might have additional rules about how we use and disclose your personal information.
We Allow for Personalized Advertising on McClatchy Services and Create Audiences for Third-Party Advertisers
The Services we provide are supported by advertising revenue. We gather data and work with third parties to show you personalized ads on behalf of advertisers. We may send you commercial emails on behalf of ourselves, our Affiliates, and advertisers. Each email we send you should include an opt-out that you can use to stop receiving such communications.
We also identify groups of users to whom to serve personalized ads on behalf of our advertisers. To do this, we combine information we collect through surveys or registration with information we collect automatically using tracking technologies while you browse our sites and apps. This combined (or “aggregated”) information is used to build models. These data models are then used to measure users’ attributes, like their demographic information or their interests (again, not as individuals but as a combined group). Working with service providers, we use these measurements to group users by common attributes. Each group is associated with a random ID which is then passed to our ad server for use in targeting ad campaigns on our sites and apps.
We Advertise McClatchy Services to You
We market our properties to you. Sometimes we use marketing vendors to do this.
We serve ads through websites, locations, platforms, and services operated and owned by third parties. Often these ads are directed at people who have visited or registered for a McClatchy Service but have not subscribed or purchased anything. The ads are also directed to people with similar traits or behaviors to our subscribers or customers.
We direct our advertising to these users by uploading an encrypted customer list to a third party, or by incorporating a tracking technology from a third party onto our McClatchy Service. The third party then matches individuals who appear in both our data and their data. Because of how this matching process works, the third party can’t read our encrypted customer list if they don’t already have it.
We periodically send you targeted email newsletters or promotional emails.
We Aggregate or De-identify Personal Information Into Larger Findings
Sometimes we aggregate (i.e., combine) or de-identify (i.e., remove personally identifying data) information so that it can no longer identify you, under applicable laws. The result helps us better understand and represent our users, such as when we measure ad performance, create interest-based segments or compile survey results. Because this information is not personal information, we can use and disclose this aggregated or de-identified information for any purpose, unless an applicable law says otherwise.
We share your information with our affiliates (i.e., our other newspapers) for the purposes listed here. See a list of our affiliates.
With Service Providers
Service providers are trusted organizations that assist us with certain tasks, such as:
When performing these tasks, service providers often have access to your personal information. We sometimes allow them to use aggregated or de-identified information for other purposes, in accordance with applicable laws.
With Interest-Based Advertisers
To help ensure that you receive ads that are relevant to your interests, we and third parties (including service providers, advertisers, and advertising companies) may collect information about your online activities over time and across different websites, apps, and devices. We and third parties may use that information to help understand audience segments. Advertisers may use the segments to determine the audience groups to which they wish to deliver particular ads.
With Other Third Parties
There are situations when we share your information with third parties beyond our service providers.
We and some of our advertisers work with ad networks and ad delivery platforms that place retargeting pixels on users’ computers to gather information about users’ online activities, such as browsing histories and demographic information. This information can be aggregated into audience segments, which help deliver relevant advertising to users visiting our websites and third-party websites that use the same pixels.
Some of our services and communications may contain tiny electronic images known as web beacons. We use web beacons to assist us in delivering cookies on our services and to allow us to count users who have visited those pages. We may include web beacons in email messages to determine whether messages have been opened and acted upon.
If your browser doesn’t accept cookies, you may not be able to access certain parts of our websites.
Choices Regarding Email, Phone, Mail and Push Notifications
The methods described below are limited to the email address, phone or device used. They will not affect subsequent subscriptions.
We complete any opt-out request as quickly as we can. This opt-out request won’t prohibit us from sending you important nonmarketing notices.
How to Access, Change, Delete, Update or Exercise Your Other Rights in Relation to Your Personal Information
In some parts of the world, you have the right to:
If you’d like to exercise any of the above rights, contact us via this form or by calling us at our toll-free number, (866) 806-0017
In your request, please be specific. State the information you want changed, whether you’d like your information removed or whether there are limitations you’d like us to put on how we use your personal information. Please use the email address linked to that personal information — we only complete requests on the information linked to your email address. To verify your identity, we will send an email to the email address you provide which matches our records and wait for your response. In some instances, we may also ask for additional information to ensure we verify your identity before complying.
You can designate an authorized agent to make a request on your behalf. To do that, please provide the agent with written permission, signed by you, authorizing the agent to submit the request on your behalf. The agent must submit that written permission along with the request. We will contact you to verify your identity — and the authorized agent’s permission — before a response to the request is sent.
We’ll respond to your request in a manner consistent with applicable law.
PLEASE NOTE: In some cases, your request doesn’t ensure complete removal of the content or information (e.g., we need your email address to provide an email newsletter or another user has reposted your content). We might need to keep certain information for recordkeeping purposes, or to complete a transaction you began prior to requesting a change or deletion (e.g., if you make a purchase or enter a promotion, you might not be able to change or delete the personal information provided until after the completion of the purchase or promotion).
Do Not Track
At present we do not respond to “Do Not Track” browser-based standard signals however working to honor the Global Privacy Control (GPC). We will update this section once we are able to accept and honor the GPC. To learn more about the GPC, visit the Global Privacy Control website.
Opting out does not mean you will no longer receive advertising. It means that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.
Unless you are an employee of McClatchy or applying for a position, we generally don’t want to gather any sensitive information about you. This includes:
McClatchy Services are intended for a general audience and are not directed at children under (13) years of age.
We do not knowingly gather personal information (as defined by the U.S. Children’s Privacy Protection Act, or COPPA) in a manner not permitted by COPPA. If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at firstname.lastname@example.org. We will remove the data to the extent required by applicable laws.
In California we do not knowingly “sell” the personal information of minors under 16 years old).
If you’re a California resident under 18 years old and you’re registered with a McClatchy Service, you can ask us to remove content or information you’ve posted to a McClatchy Service. Email us at email@example.com with “California Under 18 Content Removal Request” in the subject line, and tell us what you want removed. We will make reasonable efforts to remove the post from public view, although we cannot ensure the complete removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
There are rare situations when we request this information (e.g., a reader survey asks about your political leanings), but you can decline to answer. Outside those situations we would strongly prefer that you never share that information with us.
McClatchy Services are intended for a general audience. We care about children’s privacy. Our services are not directed to, nor do we knowingly collect information from, children under the age of 18. We will not knowingly allow children under 18 to register for or become members of our services. If we discover that we have received any information from a child under 18, we will take reasonable steps to promptly remove that information. If you are a parent or guardian and you believe we have collected information from your child in a manner not permitted by law, contact us at firstname.lastname@example.org. We will remove the data to the extent required by applicable laws.
Consistent with the above, for California we do not knowingly “sell” the personal information of minors under 16 years old.
If you’re a California resident under 18 years old and you’re registered with a McClatchy Service, you can ask us to remove content or information you’ve posted to a McClatchy Service. Email us at email@example.com with “California Under 18 Content Removal Request” in the subject line and tell us what you want removed. We will make reasonable efforts to remove the post from public view, although we cannot ensure the complete removal of the content and may retain the content as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.
While we strive to maintain reasonable administrative, technical, and physical safeguards to protect your information, no information system can be 100% secure. Therefore we are unable to guarantee the absolute security of your information. You are solely responsible for maintaining the secrecy of any passwords or other account information.
McClatchy is a 163-year-old company that provides independent local journalism to 30 communities in 14 states through its local newspapers, including well-respected publications such as the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News & Observer, and the (Fort Worth) Star-Telegram, as well as national news coverage through its Washington, D.C. bureau.
The McClatchy Company is headquartered in the United States. Our Services are intended for residents living within their respective communities within the United States.